San Miguel Brewery Hong Kong Limited (SMBHK) was established upon completion of its Sham Tseng brewery, marking the start of local bottled beer production
1953: Started an experimental farm to raise pigs and poultry
1955: Introduced San Miguel Draught Beer
1957: The San Miguel sign was installed atop the Chinese Fleet Club, Hong Kong’s largest Chinese neon sign
1963: Listed on Hong Kong Stock Exchange (Stock Code: 0236)
1966: Started the direct delivery routes system to deliver products to retail outlets; Introduced Ching San beer (1966-1973)
1967: Introduced canned San Miguel beer, which was brewed in the Philippines in April
1968: Started to conduct brewery tours for organized groups, with more than 12,000 visitors during the year
1971 - 1980
1981 - 1985
1986 - 1990
1970: Brewed Mon Lei beer, a private label and the first bottled beer for overseas markets; Set up Associated Products department
1973: Started canning line in April
1973: Organized the first San Miguel Beer Drinking Contest (also featured on TVB programs till the early 1990s)
1974: Phase I of brewery expansion has been completed and the new vertical beer storage tanks were in place
1976: Phase II of brewery expansion has been completed with additional vertical beer tanks and a third bottling line
1980: Installed aluminum can filling line and started to use two-piece aluminum cans in April
1980: Sponsored the “The San Miguel Silver Tankard Race”, the first commercially sponsored horse race in Hong Kong.
1981: Brewed, packed and distributed Lowenbrau beer under license in June; The Governor of Hong Kong, Sir Murray MacLehose, visited the brewery in October
1982: San Miguel Godown and Industrial Building at Shatin was completed in January
1983: Introduced San Miguel one-liter bottle in July (1983-1989)
1984: San Miguel Beer received the prestigious Grand Gold Award, the highest quality recognition from Monde Selection International Quality Institute
1988: Opened San Miguel Distribution Centre in Sai Wan Ho in March
1989: Brewed and distributed Kirin beer for Hong Kong market and South East Asia under license in December
1991
1994
1995
For the first time in San Miguel's 43 years of history in Hong Kong, a brand new label was launched for both bottled and canned San Miguel beer in July
Adopted bright paper label to replace the former applied ceramic label
The first joint-venture, Guangzhou San Miguel Brewery Co. Ltd. was inaugurated in February
Launched San Miguel Super Dry beer in May
Launched Cool 1 (Pineapple Shandy) in July
The second joint-venture in China, San Miguel (Guangdong) Brewery Co. Ltd. was inaugurated
The first local manufacturer to introduce stay-on tabs in Hong Kong in addition to fully recyclable aluminum cans
Sold Sham Tseng brewery site to Salisburgh Company Limited in May
Launched San Miguel Pale Pilsen
Launched Blue Ice beer with innovative twist off crown in June
Sponsored the BMW team at Macau Grand Prix
Launched San Miguel Pale Pilsen imported from the Philippines in July
Launched San Miguel Classic Dark in August
A new San Miguel neon sign was displayed on top of the Revenue Tower on Hong Kong Island. This was the first neon sign to be placed on a government building
Introduced 330ml can, in line with international standard
Launched Cali in May
1996
1997
1998
Production at SMBHK’s Sham Tseng brewery ceased in May, and the new brewery in Yuen Long was inaugurated on September 19
Established a wholly owned subsidiary, Beer World Hong Kong Limited, in May to distribute international beer brands in Hong Kong, including Miller Genuine Draft, Miller Lite, Samuel Adams and Sol on an agency basis
Launched 2.8, Hong Kong's first low alcohol beer, in November
Opened a retail outlet in Tsim Sha Tsui in February
Launched three 1997 San Miguel commemorative cans in June
Launched “Take a Fresh Look” marketing campaign featuring Tony Leung in October
Launched Dos Equis, Tecate and Bohemia beer
San Miguel Dark received a gold medal and San Miguel Pale Pilsen received a silver medal at the 36th Monde Selection
San Miguel Pale Pilsen, San Miguel Dark and Blue Ice received medals in 1997 Australia International Beer Awards
Launched the new San Miguel Pale Pilsen 330ml and 640ml Steinie bottle as part of the “Take a Fresh Look” campaign
San Miguel Pale Pilsen received a gold medal at the 37th Monde Selection
Received the ISO9002 accreditation
1999
2000
2001
Beer World Hong Kong Limited was granted sole and exclusive distribution rights of Stella Artois and Hoegaarden in Hong Kong & Macau
Launched “No Gimmick” TVC featuring Suqi and Tony Leung
Clinched the special award for the “Most Outstanding TV Campaign” in HKMA/TVB Award for Marketing Excellence in 1999
San Miguel received Gold Award at Reader's Digest’s “SuperBrand” for the first year
Launch of the website for San Miguel brands : www.sanmiguel.com.hk
“No Gimmick” TVC became one of the ten most popular TVC in the 6th Annual Most Popular TVC Awards organized by ATV & HKAA. TVC actor, Angel Eleven, was crowned the “Most Distinctive Actor Award”
Launched “IT Fever” TVC. It became one of the ten most popular TVC in the 7th Annual Most Popular TVC Awards
San Miguel was awarded as one of the “Top Ten Supermarket Favourite Brands” by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest’s “SuperBrand” for two consecutive years
San Miguel Pale Pilsen received a gold medal and San Miguel Dark received a silver medal at the 39th Monde Selection
Distributed James Boag's in Hong Kong
Launched San Mig Light in April
Received the “Quality Award” from the Hong Kong Trade and Industry Department in November
San Miguel received Gold Award at Reader's Digest “SuperBrand” for three consecutive years
San Miguel Pale Pilsen and San Miguel Dark received gold medals at the 40th Monde Selection
2002
2003
2004
Yuen Long brewery received ISO9001:2000 accreditation
Launched San Miguel “That's Fresh – Net Surfing” TVC featuring Stephen Chow. It became one of the ten most popular TVC in the 9th Annual Most Popular TVC Awards
Launched San Miguel “That's Fresh – Flying Freshness” TVC featuring Stephen Chow
Launched Valor beer
“That's Fresh” TVC actress CoCo Chiang was crowned the “Most Glamorous Actress Award” at the 8th Annual Most Popular TVC Awards by ATV & HKAA
San Miguel received Silver Award for the Best Use of Media at the MTR JCDecaux Pearl & Dean Awards
San Miguel received Gold Award at Reader's Digest’s “SuperBrand” for four consecutive years
San Miguel Pale Pilsen and San Mig Light received gold medals at the 41st Monde Selection. San Miguel Pale Pilsen received the “International High Quality Trophy” for winning gold medals for three consecutive years
Launched San Miguel “That's Fresh – Walk the Dog” TVC featuring Stephen Chow. It became one of the ten most popular TVC in the 10th Annual Most Popular TVC Awards
Organized San Mig Light WildDayOut bar shows
San Miguel received Silver Award for the Best Use of Media at the “MTR JCDecaux Pearl & Dean Awards for the second year
San Miguel received Gold Award at Reader's Digest “SuperBrand” and the “Hall of Fame Award” for receiving the “SuperBrand Gold Award” for five consecutive years
San Miguel Pale Pilsen and San Mig Light received gold medals at the 42nd Monde Selection
Launched San Miguel “Courage to be Genuine – Officer Soccer” and “Courage to be Genuine – Helicopter” TVCs
Organized the first-ever San Miguel WildDayOut Grand Show (2004-2006, 2008-2009)
Received “2004 Hong Kong Top Brand” at 2004 Hong Kong Top Brand Award organized by the Chinese Manufacturers’ Association Hong Kong
San Miguel received the “Most Popular Brand for Men 2004” in PARKnSHOP’s Favorite Brand Poll
San Miguel received Gold Award at Reader's Digest “SuperBrand” for six consecutive years
San Mig Light received a silver medal at the 43rd Monde Selection
2005
2006
2007
Distributed Beck's in Hong Kong
Launched “Our City, Our Beer” marketing campaign
San Miguel received “Long Partnership Award” and crowned as one of the Top 10 Favourite Brands at the 6th Top 10 Favourite Brands Award organized by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest “SuperBrand” for seven consecutive years
San Mig Light received a gold medal at the 44th Monde Selection
A giant San Miguel neon-sign was put up on top of Excelsior Hotel in Causeway Bay
Launch of the investor relations website: info.sanmiguel.com.hk
Distributed Boddingtons in Hong Kong
San Miguel received Gold Award at Reader's Digest “Trusted Brand” (formerly known as SuperBrand) for eight consecutive years
San Mig Light received a silver medal at the 45th Monde Selection
Yuen Long brewery ceased brewing operations in October
Distributed Leffe in Hong Kong
Launched the “Come Together with San Miguel” TVC featuring Jet Li
San Miguel received “2007 Best Marketing Award” from PARKnSHOP
San Miguel received “Outstanding Performance within a category – Beverages” at the 8th Top 10 Favourite Brands organized by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest’s “Trusted Brand” for nine consecutive years
San Mig Light received silver medal at the 46th Monde Selection
2008
2009
2010
Celebrated the 60th anniversary of SMBHK’s establishment in Hong Kong
San Miguel received “7-Eleven Top Brands Campaign Award”
San Miguel received Gold Award at Reader's Digest “Trusted Brand” for ten consecutive years
Launched “iLike taste test challenge” in November
Yuen Long brewery resumed brewing operations in June
Launched San Miguel’s “One Beer, One World of Friends” marketing campaign with “Cheers” TVC
Launched the San Miguel Soccer Union in January. Over 20 Soccer Viewing Parties as well as a “San Miguel Mega Soccer Viewing Party” were held
San Miguel received “7-Eleven Top Brands Campaign Award” for two consecutive years
San Miguel was crowned as “2009 Circle K Top 10 “Always Something New” Brand” and the San Miguel Soccer Union received Silver Prize for “2009 Circle K "Always Something New" Promotion”
San Miguel received “Outstanding Performance within a Category - Alcoholic Drinks” award at the 10th Top 10 Favourite Brands Award organized by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest’s “Trusted Brand” for eleven consecutive years
Relaunched the new San Mig Light in lower calories
Became the major sponsor of the “Beer Garden” at the Hong Kong Dragon Boat Carnival (2010-2017)
“One Beer, One World of Friends” website received the “Gold Award” in the 2nd ROI Festival Digital Award 2010 (“Creative - Website - Alcoholic Drinks” category)
San Miguel received “7-Eleven Top Brands Campaign Award” for three consecutive years
San Miguel was crowned as “Circle K Top 10 “Always Something New” Brand” for two consecutive years
San Miguel received “Outstanding Performance within a Category - Alcoholic Drinks” award at the 11th Top 10 Favourite Brands Award organized by Wellcome Supermarket for two consecutive years
San Miguel was awarded “The Hong Kong's 100 Most Influential Brands of 2010” by World Brand Lab
San Miguel Pale Pilsen received a silver medal at the 49th Monde Selection
Organized San Miguel “Soccer Viewing Party” at Shatin Racecourse with over 2,000 soccer fans participated
The major sponsor of the “Beer Garden” at Hong Kong Dragon Boat Carnival in July
2011
2012
2013
Become the official distributor of Budweiser and Harbin in Hong Kong and Macau from May
Launched San Mig Light 600ml large bottle
Launched new San Mig Light TVC - “Release”
San Mig Light launched “Chill Out in Caribbean Sea with San Mig Light” promotion campaign
San Miguel Soccer Union organized five viewing parties in which soccer fans enjoyed Premier League soccer matches together and participated in live feeds on Cable TV
Sponsored “Music Battle”, eleven live music shows featuring prominent music performers organized by tvb.com
Sponsored Clockenflap Music and Arts Festival, which attracted over 20,000 participants
Launched San Miguel Premium All-Malt
Teamed up with G.O.D. for the first time to release “San Miguel Special Wedding Edition”. The limited-edition special cans was designed by Mr Douglas Young, the founder of G.O.D.. SMBHK was also crowned the “Superb Banquet Beer” in Wedding Award 2011
San Miguel received “7-Eleven Top Brands Campaign Award” for four consecutive years
San Miguel received “Outstanding Performance within a Category - Alcoholic Drinks” award at the 12th Top 10 Favourite Brands Award organized by Wellcome Supermarket for three consecutive years
San Miguel Pale Pilsen received a silver medal at the 50th Monde Selection
Become the official distributor of Kirin beer products in Hong Kong in July
Launched San Mig Light 330 ml and 500 mL can
Blue Ice Beer launched a new series of print ads, featuring the artist Ron Ng with the theme “Be Cool”; related promotion was hosted with the launch of the ad
Partnered with Lan Kwai Fong Association to throw the “San Miguel x LKF Rugby”
San Mig Light hosted the “San Mig Light 501 Dart Competition” in bars all over Hong Kong
Continued to support Lan Kwai Fong Beerfest
Sponsored Clockenflap Music and Arts Festival for the second year
San Miguel received “7-Eleven Top Brands Campaign Award” for five consecutive years
San Miguel received “Outstanding Performance within a Category - Alcoholic Beverages” award at the 13th Top 10 Favourite Brands Award organized by Wellcome Supermarket for four consecutive years
San Miguel received “Superb Banquet Beer” award at “Wedding Award 2012” organized by Wedding Magazine for two consecutive years
San Mig Light received a gold medal and San Miguel Pale Pilsen received a silver medal at the 51st Monde Selection
Yuen Long brewery received ISO9001:2008 accreditation
Launched Kirin Frozen Beer in June
Launched new San Miguel TVC “Real Friends”
San Mig Light launched a celebrity cross-over campaign featuring actress-model Chrissie Chau in April, which culminated in September with the “Fit & Firm Summer Finale”
San Miguel received “7-Eleven Top Brands Campaign Award” for six consecutive years
San Miguel received “Daddy's Favourite Brand Award” in the 14th Favourite Brands Award organized by Wellcome Supermarket
San Miguel received “Superb Banquet Beer” award at “Wedding Award 2013” organized by Wedding Magazine for three consecutive years
San Mig Light received a gold medal and San Miguel Pale Pilsen received a silver medal at the 52nd Monde Selection
Partnered with Lan Kwai Fong Association to throw the “San Miguel x LKF Rugby Fest”
Continued to sponsor Waiters' Race 2013
Sponsored outdoor music show Blohk Party 2013 and became the Official Beer for the event
2014
2015
2016
Invited three local illustrators, John Ho, AngryAngry and No. 7 to create “San Miguel Cheers 2015” limited-edition special cans and a series of souvenirs
San Mig Light held a large-scale event, Fit & Firm “WOW” Party. The party invited Taiwan celebrity, Ms. Ili, and the Hong Kong area champion of Miss China, Miss Jumbo Tsang to join
Oscar Leung was invited to be the spokesperson of Blue Ice Beer and appear on the latest Blue Ice Beer’s print ads
Partnered again with Lan Kwai Fong Association to throw the “San Miguel x LKF Rugby Fest”
Launched San Miguel Cerveza Negra in July
Launched Kirin Ichiban Stout Frozen Beer in June and Kirin Ichiban 2-Tone Beer in August
San Mig Light received Gold Awards of “Best Media Campaign – Online Video” & “Best Media Campaign – Social Media” at the Marketing Spark Award Ceremony 2014 organized by Marketing Magazine
San Miguel received “2014 7-Eleven Top Brands Campaign Award” for seven consecutive years
San Miguel received “Outstanding Category Performance Award – Beer” at the 15th Favourite Brands Award organized by Wellcome Supermarket
San Miguel received “Superb Banquet Beer” award at Wedding Award 2014 organized by Wedding Magazine for four consecutive years
San Miguel Pale Pilsen and San Mig Light both received gold medals at the 53rd Monde Selection. San Mig Light also received the “International High Quality Trophy” for winning gold medals for three consecutive years
Signed a distribution agreement with Spanish Company - Mahou S.A, being the exclusive distributor of Mahou Cinco Estrellas. Meanwhile, SMBHK also began selling other brands worldwide, including Red Horse, Mac's Great White, Spitfire Kentish Ale, Whitstable Bay Blonde Lager and Pale Ale, Samuel Adams Boston Lager and Rebel IPA as well as Angry Orchard Cider
San Miguel Pale Pilsen launched a new design for special edition cans and a series of promotion
Specially launched a new promotional campaign to celebrate the 125th anniversary
Launched San Mig Light Draught Beer in restaurants
Blue Ice Beer launched new design for cans and bottles
Joined the four-day “Hong Kong Wine & Dine Festival 2015” at Central Harbourfront Event Space organized by Hong Kong Tourism Board for the first time
San Mig Light received Silver Awards of “Best Custom Event” & “Best Media Campaign - TV” at the Marketing Spark Award Ceremony 2015 organized by Marketing Magazine
San Miguel received “2015 7-Eleven Top Brands Campaign Award” for eight consecutive years
San Miguel received “MoneyBack Members’ Favorite Brand” at the PARKnSHOP Super Brands Award 2015 organized by PARKnSHOP Supermarket
San Miguel received “Outstanding Category Performance Award – Beer” at the 16th Favourite Brands Award organized by Wellcome Supermarket for two consecutive years
Awarded the first year of "Caring Company" logo
San Miguel Pale Pilsen and San Mig Light both received silver medals at the 54th Monde Selection
San Miguel Pale Pilsen (packaged) received “Silver Medal – 2015 Other Pilsen” in 2015 Australian International Beer Awards, and San Mig Light (packaged) received “Bronze Medal – 2015 Low Carbohydrate Lager”
Entered into a distribution agreement with Shepherd Neame Limited in February to distribute beer products under the brand name Spitfire, Whitstable Bay Pale Ale and Whitstable Bay Blonde Lager in Hong Kong and Macau
Entered into a distribution agreement with ArcobräuGräflichesBrauhaus GmbH & Co. KG in March to distribute beer products under the brand name Arcobräu in Hong Kong
Entered into a distribution agreement with Lion - Beer, Spirits & Wine (NZ) Limited to distribute beer products under brand names Steinlager Classic and Mac's Great White in Hong Kong and Macau
San Mig Light became the sole beer sponsor of a world-class event – Dimitri Vegas and Like Mike 2016
Awarded for the second year “Caring Company” logo
Received “Family-Friendly Employers 2015/16” and “Breastfeeding Support 2015/16” awards organized by the Family Council
San Miguel received “2016 7-Eleven Top Brands Campaign Award” for nine consecutive years
San Miguel received “MoneyBack Members’ Favorite Brand” at the PARKnSHOP Super Brands Award 2016 organized by PARKnSHOP Supermarket for two consecutive years
San Miguel received “Outstanding Category Performance Award – Beer” at the 17th Favourite Brands Award organized by Wellcome Supermarket for three consecutive years
San Miguel Pale Pilsen and San Mig Light both received silver medals at the 55th Monde Selection
San Mig Light (packaged) received Bronze Medal - 2016 Low Carbohydrate Lager in 2016 Australian International Beer Awards
2017
2018
2019
Entered into an agreement with Wm. Magner Limited in June for the exclusive distribution of cider products under the brand Magners Irish Cider throughout Hong Kong and Macau
Awarded the third year of “Caring Company” logo
San Miguel received “2017 7-Eleven Top Brands Campaign Award” for ten consecutive years
San Miguel received “Outstanding Partner Award” at the PARKnSHOP Super Brands Award 2017 organized by PARKnSHOP Supermarket
San Miguel received “Daddy's Favourite Brands Award” at the 18th Favourite Brands Award organized by Wellcome Supermarket
Both San Miguel Pale Pilsen and San Mig Light received silver medals at the 56th Monde Selection
San Mig Light (packaged) received “Silver Medal - 2017 Low Carbohydrate Lager” in 2017 Australian International Beer Awards
Celebrated the 70th anniversary of SMBHK’s establishment in Hong Kong
Started its exclusive distribution of beer products under the brand Little Creatures throughout Hong Kong and Macau since February
Awarded the fourth year of “Caring Company Logo”
San Miguel received “2018 7-Eleven Top Brands Campaign Award” for eleven consecutive years
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2018 organized by PARKnSHOP Supermarket
San Miguel received “Outstanding Category Performance Award – Beer” at the 19th Favourite Brands Award organized by Wellcome Supermarket
Both San Miguel Pale Pilsen and San Mig Light received silver medals at the 57th Monde Selection
San Mig Light (packaged) received “Bronze Medal - 2018 Low Carbohydrate Lager” in 2018 Australian International Beer Awards
Awarded the fifth year of “Caring Company” logo
San Miguel received “2019 7-Eleven Top Brands Campaign Award” for twelve consecutive years
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2019 organized by PARKnSHOP Supermarket for two consecutive years
Both San Mig Light and Blue Ice Beer received silver medals, and San Miguel Pale Pilsen received a bronze medal at the 58th Monde Selection
Awarded the “Crystal Prestige Trophy” at the 58th Monde Selection for its continuous efforts in garnering awards for ten consecutive years
San Mig Light (packaged) received Bronze Medal - 2019 Low Carbohydrate Lager in 2019 Australian International Beer Awards
1948
San Miguel Brewery Hong Kong Limited (SMBHK) was
established in Sham Tseng
Sale of San Miguel bottled beer commenced in May
with first year sales volume reaching 4,000HL
1951 - 1960
1953: Started an experimental farm to raise pigs and poultry
1955: Introduced San Miguel Draught Beer
1957 - The largest Chinese neon sign was put up on top
of China Fleet Club
1961 - 1970
1963: Listed on Hong Kong Stock Exchange (Stock Code: 0236)
1966: Started the direct delivery routes system to deliver products to retail outlets; Introduced Ching San beer (1966-1973)
1967: Introduced canned San Miguel beer, which was brewed in the Philippines in April
1968: Started to conduct brewery tours of organized groups. More than 12,000 visitors from all walks of life visited during the year
1971 - 1980
1970: Brewed Mon Lei beer, a private label and the first bottled beer for overseas markets; Set up Associated Products department
1973: Started canning line in April
1973: Organized the 1st “San Miguel Beer Drinking Contest”
1974: Phase I of brewery expansion has been completed and the new vertical beer storage tanks were in place
1976: Phase II of brewery expansion has been completed with additional vertical beer tanks and a third bottling line
1980: Installed aluminum can filling line and started to use two-piece aluminum cans in April
1980: Commenced the first commercially sponsored horse race in Hong Kong – “The San Miguel Silver Tankard Race”
1981 - 1985
1981: Brewed, packed and distributed Lowenbrau beer under license in June; The Governor of Hong Kong, Sir Murray MacLehose, visited the brewery in October
1982: San Miguel Godown and Industrial Building at Shatin was completed in January
1983: Introduced San Miguel one-liter bottle in July (1983-1989)
1984: His Excellency, Sir Edward Youde, Governor of Hong Kong, inaugurated the new Bottling Hall at the brewery on February 7; San Miguel Beer (canned) was awarded the “Gold Medal with Palm Leaves”, the highest quality recognition of Monde Selection
1986 - 1990
1988: Opened San Miguel Distribution Centre in Sai Wan Ho in March
1989: Brewed and distributed Kirin beer for Hong Kong market and South East Asia under license in December
1991
For the first time in San Miguel's 43 years of history in Hong Kong, a brand new label was launched for both bottled and canned San Miguel beer in July
Adopted bright paper label to replace the former applied ceramic label
The first joint-venture, Guangzhou San Miguel Brewery Co. Ltd. was inaugurated in February
Launched San Miguel Super Dry beer in May
Launched Cool 1 (Pineapple Shandy) in July
1994
The second joint-venture in China, San Miguel (Guangdong) Brewery Co. Ltd. was inaugurated
The first local manufacturer to introduce stay-on tabs in Hong Kong in addition to fully recyclable aluminum cans
Sold Sham Tseng brewery site to Salisburgh Company Limited in May
Launched San Miguel Pale Pilsen 500ml King Can in April
Launched Blue Ice beer with innovative twist off crown in June
Launched San Miguel Pale Pilsen imported from the Philippines in July
Launched San Miguel Classic Dark in August
1995
A new San Miguel neon sign was displayed on top of the Revenue Tower on Hong Kong Island. This was the first neon sign to be placed on a government building
Introduced 330ml can, in line with international standard
Launched Cali in May
Sponsored the BMW team at Macau Grand Prix. BMW team took first and second places in the Guia Race
1996
SMBHK’s production at Sham Tseng brewery ceased in May. The new brewery in Yuen Long, one of the most technologically advanced breweries in the world, was inaugurated on September 19
Established a wholly owned subsidiary, Beer World Hong Kong Limited, in May to distribute international beer brands in Hong Kong, including Miller Genuine Draft, Miller Lite, Samuel Adams and Sol on an agency basis
Launched 2.8, Hong Kong's first low alcohol beer, in November
1997
Opened a retail outlet in Tsim Sha Tsui in February
Launched three 1997 San Miguel commemorative cans in June
Launched Dos Equis, Tecate and Bohemia beer
San Miguel Dark received a gold medal and San Miguel Pale Pilsen received a silver medal at the 36th
Monde Selection
San Miguel Pale Pilsen, San Miguel Dark and Blue Ice received medals in 1997 Australia International Beer Awards
1998
Launched San Miguel new packaging (330ml & 640ml steinie bottle) in April
San Miguel Pale Pilsen received a gold medal at the 37th Monde Selection
Received the ISO9002 accreditation
1999
Beer World Hong Kong Limited was granted sole and exclusive distribution rights of Stella Artois and Hoegaarden in Hong Kong & Macau
Launched “No Gimmick” TVC featuring Suqi and Tony Leung
Clinched the special award for the “Most Outstanding TV Campaign” in HKMA/TVB Award for Marketing Excellence in 1999
San Miguel received Gold Award at Reader's Digest’s “SuperBrand” for the first year
2000
Launch of the website for San Miguel brands : www.sanmiguel.com.hk
“No Gimmick” TVC became one of the ten most popular TVC in the 6th Annual Most Popular TVC Awards organized by ATV & HKAA. TVC actor, Angel Eleven, was crowned the “Most Distinctive Actor Award”
Launched “IT Fever” TVC. It became one of the ten most popular TVC in the 7th Annual Most Popular TVC Awards
San Miguel was awarded as one of the “Top Ten Supermarket Favourite Brands” by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest’s “SuperBrand” for two consecutive years
San Miguel Pale Pilsen received a gold medal and San Miguel Dark received a silver medal at the 39th Monde Selection
2001
Distributed James Boag's in Hong Kong
Launched San Mig Light in April with the advertising support of a cartoon character Sammy
Received the “Quality Award” from the Hong Kong Trade and Industry Department in November
San Miguel received Gold Award at Reader's Digest “SuperBrand” for three consecutive years
San Miguel Pale Pilsen and San Miguel Dark received gold medals at the 40th Monde Selection
2002
Yuen Long brewery received ISO9001:2000 accreditation
Launched San Miguel “That's Fresh – Net Surfing” TVC featuring Stephen Chow. It became one of the ten most popular TVC in the 9th Annual Most Popular TVC Awards
Launched San Miguel “That's Fresh – Flying Freshness” TVC featuring Stephen Chow
Launched Valor beer
“That's Fresh” TVC actress CoCo Chiang was crowned the “Most Glamorous Actress Award” at the 8th Annual Most Popular TVC Awards by ATV & HKAA
San Miguel received Silver Award for the Best Use of Media at the MTR JCDecaux Pearl & Dean Awards
San Miguel received Gold Award at Reader's Digest’s “SuperBrand” for four consecutive years
San Miguel Pale Pilsen and San Mig Light received gold medals at the 41st Monde Selection. San Miguel Pale Pilsen received the “International High Quality Trophy” for winning gold medals for three consecutive years
2003
Launched San Miguel “That's Fresh – Walk the Dog” TVC featuring Stephen Chow. It became one of the ten most popular TVC in the 10th Annual Most Popular TVC Awards
Organized San Mig Light WildDayOut bar shows
San Miguel received Silver Award for the Best Use of Media at the “MTR JCDecaux Pearl & Dean Awards for the second year
San Miguel received Gold Award at Reader's Digest “SuperBrand” and the “Hall of Fame Award” for receiving the “SuperBrand Gold Award” for five consecutive years
San Miguel Pale Pilsen and San Mig Light received gold medals at the 42nd Monde Selection
2004
Launched San Miguel “Courage to be Genuine – Officer Soccer” and “Courage to be Genuine – Helicopter” TVCs
Organized San Miguel WildDayOut Grand Show 2004
Received “2004 Hong Kong Top Brand” at 2004 Hong Kong Top Brand Award organized by the Chinese Manufacturers’ Association Hong Kong
San Miguel received the “Most Popular Brand for Men 2004” in PARKnSHOP’s Favorite Brand Poll
San Miguel received Gold Award at Reader's Digest “SuperBrand” for six consecutive years
San Mig Light received a silver medal at the 43rd Monde Selection
2005
Distributed Beck's in Hong Kong
Launched “Our City, Our Beer” marketing campaign
Organized San Miguel WildDayOut Grand Show 2005
San Miguel received “Long Partnership Award” and crowned as one of the Top 10 Favourite Brands at the 6th Top 10 Favourite Brands Award organized by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest “SuperBrand” for seven consecutive years
San Mig Light received a gold medal at the 44th Monde Selection
2006
A giant San Miguel neon-sign was put up on top of Excelsior Hotel in Causeway Bay
Launch of the investor relations website: info.sanmiguel.com.hk
Organized San Miguel WildDayOut Grand Show 2006
Distributed Boddingtons in Hong Kong
San Miguel received Gold Award at Reader's Digest “Trusted Brand” (formerly known as SuperBrand) for eight consecutive years
San Mig Light received a silver medal at the 45th Monde Selection
2007
Organized San Miguel WildDayOut Grand Show 2004
Launched San Miguel “Courage to be Genuine – Officer Soccer” and “Courage to be Genuine – Helicopter” TVCs
Received “2004 Hong Kong Top Brand” at 2004 Hong Kong Top Brand Award organized by the Chinese Manufacturers’ Association Hong Kong
San Miguel received the “Most Popular Brand for Men 2004” in PARKnSHOP’s Favorite Brand Poll
San Miguel received Gold Award at Reader's Digest “SuperBrand” for six consecutive years
San Mig Light received a silver medal at the 43rd Monde Selection
2008
Celebrated its 60th anniversary
Organized San Miguel WildDayOut Grand Show 2008
San Miguel received “7-Eleven Top Brands Campaign Award”
San Miguel received Gold Award at Reader's Digest “Trusted Brand” for ten consecutive years
Launched “iLike taste test challenge” in November
2009
Yuen Long brewery resumed brewing operations in June
Launched San Miguel’s “One Beer, One World of Friends” marketing campaign with “Cheers” TVC
Organized San Miguel WildDayOut Grand Show 2009
Launched the San Miguel Soccer Union in January. Over 20 Soccer Viewing Parties as well as a “San Miguel Mega Soccer Viewing Party” were held
San Miguel received “7-Eleven Top Brands Campaign Award” for two consecutive years
San Miguel was crowned as “2009 Circle K Top 10 “Always Something New” Brand” and the San Miguel Soccer Union received Silver Prize for “2009 Circle K "Always Something New" Promotion”
San Miguel received “Outstanding Performance within a Category - Alcoholic Drinks” award at the 10th Top 10 Favourite Brands Award organized by Wellcome Supermarket
San Miguel received Gold Award at Reader's Digest’s “Trusted Brand” for eleven consecutive years
2010
Launched the new San Mig Light in lower calories
The major sponsor of the "Beer Garden" at Hong Kong Dragon Boat Carnival in July for the first year
“One Beer, One World of Friends” website received the “Gold Award” in the 2nd ROI Festival Digital Award 2010 (“Creative - Website - Alcoholic Drinks” category)
San Miguel received “7-Eleven Top Brands Campaign Award” for three consecutive years
San Miguel was crowned as “Circle K Top 10 “Always Something New” Brand” for two consecutive years
San Miguel received “Outstanding Performance within a Category - Alcoholic Drinks” award at the 11th Top 10 Favourite Brands Award organized by Wellcome Supermarket for two consecutive years
San Miguel was awarded “The Hong Kong's 100 Most Influential Brands of 2010” by World Brand Lab
San Miguel Pale Pilsen received a silver medal at the 49th Monde Selection
Organized San Miguel “Soccer Viewing Party” at Shatin Racecourse with over 2,000 soccer fans participated
The major sponsor of the “Beer Garden” at Hong Kong Dragon Boat Carnival in July
2011
Become the official distributor of Budweiser and Harbin in Hong Kong and Macau from May
Launched San Mig Light 600ml large bottle
Launched new San Mig Light TVC - “Release”
San Mig Light launched “Chill Out in Caribbean Sea with San Mig Light” promotion campaign
San Miguel Soccer Union organized five viewing parties in which soccer fans enjoyed Premier League soccer matches together and participated in live feeds on Cable TV
Sponsored “Music Battle”, eleven live music shows featuring prominent music performers organized by tvb.com
The major sponsor of the “Beer Garden” at Hong Kong Dragon Boat Carnival for two consecutive years
Sponsored Clockenflap Music and Arts Festival, which attracted over 20,000 participants
Launched San Miguel Premium All-Malt
Teamed up with G.O.D. for the first time to release “San Miguel Special Wedding Edition”. The special edition was designed by Mr Douglas Young, the founder of G.O.D.. SMBHK was also crowned the “Superb Banquet Beer” in Wedding Award 2011
San Miguel received “7-Eleven Top Brands Campaign Award” for four consecutive years
San Miguel received “Outstanding Performance within a Category - Alcoholic Drinks” award at the 12th Top 10 Favourite Brands Award organized by Wellcome Supermarket for three consecutive years
San Miguel Pale Pilsen received a silver medal at the 50th Monde Selection
2012
Become the official distributor of Kirin beer products in Hong Kong in July
Launched San Mig Light 330 ml and 500 mL can
Blue Ice Beer launched a new series of print ads, featuring the artist Ron Ng with the theme “Be Cool”; related promotion was hosted with the launch of the ad
Partnered with Lan Kwai Fong Association to throw the “San Miguel x LKF Rugby”
San Mig Light hosted the “San Mig Light 501 Dart Competition” in bars all over Hong Kong
Supported Hong Kong Dragon Boat Carnival for the third year and hosted the “San Miguel BeerFest”
Continued to support Lan Kwai Fong Beerfest
Sponsored Clockenflap Music and Arts Festival for the second year
San Miguel received “7-Eleven Top Brands Campaign Award” for five consecutive years
San Miguel received “Outstanding Performance within a Category - Alcoholic Beverages” award at the 13th Top 10 Favourite Brands Award organized by Wellcome Supermarket for four consecutive years
San Miguel received “Superb Banquet Beer” award at “Wedding Award 2012” organized by Wedding Magazine for two consecutive years
San Mig Light received a gold medal and
San Miguel Pale Pilsen received a silver medal at the 51st Monde Selection
2013
Yuen Long brewery received ISO9001:2008 accreditation
Launched Kirin Frozen Beer in June
Launched new San Miguel TVC “Real Friends”
San Mig Light launched a celebrity cross-over campaign featuring actress-model Chrissie Chau in April, which culminated in September with the “Fit & Firm Summer Finale”
San Miguel received “7-Eleven Top Brands Campaign Award” for six consecutive years
San Miguel received “Daddy's Favourite Brand Award” in the 14th Favourite Brands Award organized by Wellcome Supermarket
San Miguel received “Superb Banquet Beer” award at “Wedding Award 2013” organized by Wedding Magazine for three consecutive years
San Mig Light received a gold medal and San Miguel Pale Pilsen received a silver medal at the 52nd Monde Selection
Partnered with Lan Kwai Fong Association to throw the “San Miguel x LKF Rugby Fest”
Continued to support Hong Kong Dragon Boat Carnival for the fourth year and hosted the “San Miguel Beer Fest”
Continued to sponsor Waiters' Race 2013
Sponsored outdoor music show Blohk Party 2013 and became the Official Beer for the event
2014
Invited three local illustrators, John Ho, AngryAngry and No. 7 to create “San Miguel Cheers 2015” special edition cans and a series of souvenirs
San Mig Light held a large-scale event, Fit & Firm “WOW” Party. The party invited Taiwan celebrity, Ms. Ili, and the Hong Kong area champion of Miss China, Miss Jumbo Tsang to join
Oscar Leung was invited to be the spokesperson of Blue Ice Beer and appear on the latest Blue Ice Beer’s print ads
Partnered again with Lan Kwai Fong Association to throw the “San Miguel x LKF Rugby Fest”
Supported Hong Kong Dragon Boat Carnival for the fifth year and hosted the “San Miguel Beer Fest”
Launched San Miguel Cerveza Negra in July
Launched Kirin Ichiban Stout Frozen Beer in June and Kirin Ichiban 2-Tone Beer in August
San Mig Light received Gold Awards of “Best Media Campaign – Online Video” & “Best Media Campaign – Social Media” at the Marketing Spark Award Ceremony 2014 organized by Marketing Magazine
San Miguel received “2014 7-Eleven Top Brands Campaign Award” for seven consecutive years
San Miguel received “Outstanding Category Performance Award – Beer” at the 15th Favourite Brands Award organized by Wellcome Supermarket
San Miguel received “Superb Banquet Beer” award at Wedding Award 2014 organized by Wedding Magazine for four consecutive years
San Miguel Pale Pilsen and San Mig Light both received gold medals at the 53rd Monde Selection. San Mig Light also received the “International High Quality Trophy” for winning gold medals for three consecutive years
2015
Signed a distribution agreement with Spanish Company - Mahou S.A, being the exclusive distributor of Mahou Cinco Estrellas. Meanwhile, SMBHK also began selling other brands worldwide, including Red Horse, Mac's Great White, Spitfire Kentish Ale, Whitstable Bay Blonde Lager and Pale Ale, Samuel Adams Boston Lager and Rebel IPA as well as Angry Orchard Cider
San Miguel Pale Pilsen launched a new design for special edition cans and a series of promotion
Specially launched a new promotional campaign to celebrate the 125th anniversary
Launched San Mig Light Draught Beer in restaurants
Blue Ice Beer launched new design for cans and bottles
Supported Hong Kong Dragon Boat Carnival for the sixth year and hosted the “San Miguel BeerFest”
Joined the four-day “Hong Kong Wine & Dine Festival 2015” at Central Harbourfront Event Space organized by Hong Kong Tourism Board for the first time
San Mig Light received Silver Awards of “Best Custom Event” & “Best Media Campaign - TV” at the Marketing Spark Award Ceremony 2015 organized by Marketing Magazine
San Miguel received “2015 7-Eleven Top Brands Campaign Award” for eight consecutive years
San Miguel received “MoneyBack Members’ Favorite Brand” at the PARKnSHOP Super Brands Award 2015 organized by PARKnSHOP Supermarket
San Miguel received “Outstanding Category Performance Award – Beer” at the 16th Favourite Brands Award organized by Wellcome Supermarket for two consecutive years
Awarded the first year of "Caring Company" logo
San Miguel Pale Pilsen and San Mig Light both received silver medals at the 54th Monde Selection
San Miguel Pale Pilsen (packaged) received “Silver Medal – 2015 Other Pilsen” in 2015 Australian International Beer Awards, and San Mig Light (packaged) received “Bronze Medal – 2015 Low Carbohydrate Lager”
2016
Entered into a distribution agreement with Shepherd Neame Limited in February to distribute beer products under the brand name Spitfire, Whitstable Bay Pale Ale and Whitstable Bay Blonde Lager in Hong Kong and Macau
Entered into a distribution agreement with ArcobräuGräflichesBrauhaus GmbH & Co. KG in March to distribute beer products under the brand name Arcobräu in Hong Kong
Entered into a distribution agreement with Lion - Beer, Spirits & Wine (NZ) Limited to distribute beer products under brand names Steinlager Classic and Mac's Great White in Hong Kong and Macau
Supported Hong Kong Dragon Boat Carnival for the seventh year and hosted the “San Miguel Beer Fest”
San Mig Light became the sole beer sponsor of a world-class event – Dimitri Vegas and Like Mike 2016
Awarded for the second year “Caring Company” logo
Received “Family-Friendly Employers 2015/16” and “Breastfeeding Support 2015/16” awards organized by the Family Council
San Miguel received “2016 7-Eleven Top Brands Campaign Award” for nine consecutive years
San Miguel received “MoneyBack Members’ Favorite Brand” at the PARKnSHOP Super Brands Award 2016 organized by PARKnSHOP Supermarket for two consecutive years
San Miguel received “Outstanding Category Performance Award – Beer” at the 17th Favourite Brands Award organized by Wellcome Supermarket for three consecutive years
San Miguel Pale Pilsen and San Mig Light both received silver medals at the 55th Monde Selection
San Mig Light (packaged) received Bronze Medal - 2016 Low Carbohydrate Lager in 2016 Australian International Beer Awards
2017
Entered into an agreement with Wm. Magner Limited in June for the exclusive distribution of cider products under the brand Magners Irish Cider throughout Hong Kong and Macau
Awarded the third year of “Caring Company” logo
San Miguel received “2017 7-Eleven Top Brands Campaign Award” for ten consecutive years
San Miguel received “Outstanding Partner Award” at the PARKnSHOP Super Brands Award 2017 organized by PARKnSHOP Supermarket
San Miguel received “Daddy's Favourite Brands Award” at the 18th Favourite Brands Award organized by Wellcome Supermarket
Both San Miguel Pale Pilsen and San Mig Light received silver medals at the 56th Monde Selection
San Mig Light (packaged) received “Silver Medal - 2017 Low Carbohydrate Lager” in 2017 Australian International Beer Awards
Continued to support Hong Kong Dragon Boat Carnival for the eighth year and hosted the “San Miguel BeerFest”
2018
Celebrated its 70th anniversary
Started its exclusive distribution of beer products under the brand Little Creatures throughout Hong Kong and Macau since February
Awarded the fourth year of “Caring Company Logo”
San Miguel received “2018 7-Eleven Top Brands Campaign Award” for eleven consecutive years
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2018 organized by PARKnSHOP Supermarket
San Miguel received “Outstanding Category Performance Award – Beer” at the 19th Favourite Brands Award organized by Wellcome Supermarket
Both San Miguel Pale Pilsen and San Mig Light received silver medals at the 57th Monde Selection
San Mig Light (packaged) received “Bronze Medal - 2018 Low Carbohydrate Lager” in 2018 Australian International Beer Awards
2019
Awarded the fifth year of “Caring Company” logo
San Miguel received “2019 7-Eleven Top Brands Campaign Award” for twelve consecutive years
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2019 organized by PARKnSHOP Supermarket for two consecutive years
Both San Mig Light and Blue Ice Beer received silver medals, and San Miguel Pale Pilsen received a bronze medal at the 58th Monde Selection
Awarded the “Crystal Prestige Trophy” at the 58th Monde Selection for its continuous efforts in garnering awards for ten consecutive years
San Mig Light (packaged) received Bronze Medal - 2019 Low Carbohydrate Lager in 2019 Australian International Beer Awards
