San Miguel Brewery Hong Kong Limited

SMBHK History

Launched the “So Hong Kong So San Miguel” campaign with TVC and limited-edition special cans
Sponsored “The Legend of Hong Kong”, an infotainment program on ViuTV in December
Launched San Mig Light TVC, “Feel Light, Feel Good”- “Seashore”, as a follow-up to the first “Cloud” version
Awarded “10 Years Plus Caring Company” logo for 10 consecutive years since 2014
San Miguel received "2024 7-Eleven Top Brands Campaign Award" for sixteen consecutive years
San Miguel received “Top Favourite Brand - Wine, Beers & Spirits” at the Supreme Brand Awards 2024 organized by Wellcome Supermarket
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2024 organized by PARKnSHOP Supermarket for seven consecutive years
San Mig Light received a silver medal at the 63rd Monde Selection

Celebrated the 75th anniversary of SMBHK's establishment in Hong Kong
Launched a 75th anniversary video in Mill MILK YouTube Channel in October
Launched San Mig Light TVC, "Feel Light, Feel Good" – "Cloud"
Signed the ID 18 Responsible Retailing Joint Pledge
Launched limited "San Miguel Chocolate Lager" in February
Awarded the ninth year of “Caring Company” logo
San Miguel received "2023 7-Eleven Top Brands Campaign Award" for fifteen consecutive years, and “7-Eleven Best Partner Award” for the first time
San Miguel received “Top Favourite Brand - Wine, Beers & Spirits” at the 2023 Brand Champions Awards 2023 organized by Wellcome Supermarket
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2023 organized by PARKnSHOP Supermarket for six consecutive years
Both San Miguel Pale Pilsen and San Mig Light received silver medals at the 62nd Monde Selection

Launched “San Miguel, A True Friend” TVC
Awarded the “Hong Kong Volunteer Award 2022” - Corporate (Volunteer Hours) Top Ten Highest Hours
Awarded the eight year of “Caring Company” logo
Awarded as 2022 “Friends of EcoPark” by EcoPark in recognition of the Company’s sustaining support given to recycling business in EcoPark
San Miguel received “2022 7-Eleven Top Brands Campaign Award” for fourteen consecutive years
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2022 organized by PARKnSHOP Supermarket for five consecutive years

Yuen Long brewery received ISO 22000:2018 Food Safety Management Systems accreditation
Named the inaugural “Equal Opportunity Employer” by Equal Opportunities Commission
Awarded the seventh year of “Caring Company” logo
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2021 organized by PARKnSHOP Supermarket for four consecutive years
Supported the Conservancy Association Centre for Heritage (CACHe) on a local Cultural Heritage Project to showcase relevant information and precious exhibits in the “Travelling Through Sham Tseng: Journey of Memories” exhibition from March to April

Launched San Miguel Cerveza Blanca in December
Distributed Samuel Adams Sam’76, a craft beer originating in the USA, beginning January
Opened an online flagship store “San Miguel Hong Kong” at HKTVmall in February
Awarded the sixth year of “Caring Company” logo
San Miguel received “2020 7-Eleven Top Brands Campaign Award” for thirteen consecutive years
San Miguel received “Outstanding Supermarket Brand (Beer)” at the PARKnSHOP Super Brands Award 2020 organized by PARKnSHOP Supermarket for three consecutive years
San Mig Light received a silver medal and San Miguel Pale Pilsen received a bronze medal at the 59th Monde Selection