San Mig Light launched a KOL Food Pairing Campaign with 5 videos posted on TikTok, achieving more than 3 million total views
Dragon Beer launched a Food Pairing Campaign, "Dragon, Genuine Shunde Flavour", consisting of 10 digital videos by 4 KOLs on TikTok, achieving over 3 million total views
SMGB Launched San Mig Light 250ml bottle in South China in May
SMGB Sponsored the Shunde Ronggui Marathon and the Shunde Half Marathon
SMGB has been selected as a “Waste Free Factory” by the Foshan Industry and Information Technology Bureau and Foshan Ecological Environment Bureau
SMGB received the “Economic Achievement Award” from the Longjiang Government
SMGB received “The Longjiang Town Model Trade Union Enterprise 2023-2024”
SMGB passed the re-certification audit of HACCP/ISO 9001:2015 system
San Miguel Pale Pilsen, Dragon Qingchun and Dragon Gold all received silver medals at the 63rd Monde Selection
2023
SMGB sponsored the Longjiang Charity Dinner and the Longjiang Charity Basketball Tournament
SMGB sponsored and participated in the Longjiang Town Trade Union Athletic Games
SMGB donated RMB20K to the Longjiang Charity Society to support thedevelopment of education and medical services in Longjiang Town
SMGB received the “Economic Achievement Award” from the Longjiang Town Government
2022
San Miguel Pale Pilsen launched “Share San Miguel Since 1890 with More Than Hundred Years Good Quality” advertising campaign
SMGB Launched San Miguel Pale Pilsen 250ml bottle in Fujian in October
SMGB obtained "The Shunde Advanced Enterprise for Employees Cares in 2022"
Dragon Gold received bronze medal at the 61st Monde Selection
2021
SMGB Launched the “Scan QR Code UTC Promotion”, a San Miguel co-branded market wide online lucky draw promotion
SMGB sponsored the Southeast Asian Cuisine & Culture Festival organized by Shangri-La Guangzhou
SMGB sponsored the Longjiang Town 32nd Singing Competition for Teenagers
SMGB sponsored and participated in the Longjiang Town Volunteers Carnival
SMGB received the “Guangdong Province Enterprise of Observing Contract and Valuing Credit” for nineteen consecutive years
2020
Following the cessation of GSMB operations on 30 November, SMGB took over the selling and distribution of the San Miguel and Dragon brands in South China market
SMGB sponsored the Zuotan Cooking Competition
SMGB sponsored and participated in the Longjiang Town Sport Competition
SMGB received the “Guangdong Province Enterprise of Observing Contract and Valuing Credit” for eighteen consecutive years
Dragon Qing Chun received a gold medal and Red Horse received a silver medal at the 59th Monde Selection
Start from 1992
The history of San Miguel (Guangdong) Brewery Ltd. (SMGB) can be traced back to 1992. Let's take a look.
