Even with the best quality of beer, improper handling ruins its great taste. Handling beer the right way is just as important as the beer you serve!

• Beer should be served “first-in-first-out”.
• Beer should be stored in cold temperature. Avoid fluctuation in temperature, as beer subjected to temperature fluctuations tends to form haze prematurely.
• Beer should be protected from direct sunlight. As light-struck beer produces sulphurous odor or "skunky" flavor. To limit the effect of UV light on the beer, incandescent lights are preferably used in warehouses, and amber-colored beer bottles are used.
• Minimize agitation of beer, for agitation results in the formation of haze. Agitation also facilitates reaction of any dissolved oxygen in the beer which can result to oxidized flavor.  
• Maintain good housekeeping. Store the beer in clean, sanitary and well-ventilated area. Storage should also be free from stagnant water.