Company History

1992
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Established San Miguel Shunde Brewery Co. Ltd. (SMSB) with the collaboration of the local government of Longjiang Town
1997
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SMSB received ISO 9002 accreditation
1998
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SMSB brewed and launched Valor beer in the first quarter
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Valor beer received a gold medal at the 40thMonde Selection

2002
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SMSB participated in the first Beer Carnival in Shunde
2003
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SMSB became a wholly-owned subsidiary of SMBHK

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SMSB started to produce economy brands for SMBHK market
2004
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The company name was changed to San Miguel (Guangdong) Brewery Co. Ltd. (SMGB)

2005
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Awarded the ¡§National Industrial Product Manufacture License (QS)¡¨

2006
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Started to produce beers for GSMB in October

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Started Phase 1 expansion of the brewery

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Launched Dragon Platinum beer 330ml can

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Launched Dragon beer ¡§Refreshing to fly¡¨ TVC

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Received the ISO9001:2000 accreditation for quality systems and the HACCP food safety management system certification

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Valor beer, Valor Light beer and Dragon Platinum beer received silver medals at the 45th Monde Selection

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Dragon beer was appointed the official beer of 2006 Chinese National Chef event held in Shunde

2007
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Started Phase 2 expansion of the brewery

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Started to produce San Miguel Pale Pilsen and San Mig Light for Hong Kong and Macau market in October (until 2009)

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Launched Dragon Gold 640ml new pack with upgraded label design

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Accredited ¡§Class A Hygiene License¡¨ by the Hygiene Bureau of Foshan City

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San Miguel Pale Pilsen received a silver medal, San Mig Light and Dragon Platinum received gold medals at the 46th Monde Selection

2008
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Launched Dragon Draft 640ml

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Launched Dragon beer ¡§Swimming Pool Scenario¡¨ and ¡§Bar Scenerio¡¨ TVC

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Launched the ¡§Revealing the Digital True Color¡¨ summer promotion campaign

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San Mig Light¡A Dragon beer, Dragon Platinum received gold medals at the 47th Monde Selection

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The title sponsor of Dragon Beer Ten Thousand People Banquet

2009
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Completed Phase 2 expansion of the brewery

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Moved the production of San Miguel Pale Pilsen and San Mig Light for Hong Kong and Macau market back to SMBHK in April

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Launched Dragon beer new TVC and aired on Shunde TV and Shunde Jade channels

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Dragon beer launched ¡§Dragon Beer Invites All¡¨ summer promotion campaign

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San Mig Light received a silver medal at the 48th Monde Selection

2010
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Held the Dragon Beer New Year Food Festival

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Held the Dragon Beer Festival

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Invited to showcase Dragon beer products in Shunde Exhibition Hall

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Was again the title sponsor of ¡§Dragon Beer Ten Thousand People Banquet¡¨
2011
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Dragon beer was again the title sponsor of "Dragon Beer Ten Thousand People Banquet"

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SMGB sponsored and participated in Dragon Beer New Year Food Festival and Longjiang Beer Festival
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SMGB was invited to showcase Dragon beer products in Shunde Exhibition Hall
2012
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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for ten consecutive years

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Accredited ¡§Quality Credit Rating - Class A¡¨ by the Market Supervision Administration of Shunde District, Foshan City, and Dexin Quality and Integrity System Appraisal Centre of Shunde District, Foshan City

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Obtained the ¡§Shunde District Harmonious Labor Relations Model Enterprise of 2012¡¨

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Passed the re-evaluation for certification of ¡§Dragon Fly Enterprise¡¨

2013
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Cooperated with the government to finish the ¡§Product Manuals of Major Enterprises in Shunde District¡¨ to introduce SMGB

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Visited by the China Commodity Inspection and Quarantine Bureau /Korean Delegation

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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for eleven consecutive years

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Passed export inspection audit by Shunde Entry-Exit Inspection Bureau for the renewal license

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Passed the third party quality system audit from Korea

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Passed ISO9001 accreditation and HACCP external audit

2014
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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for twelve consecutive years

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Passed export inspection audit by Shunde Entry-Exit Inspection Bureau for the license renewal

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Passed HACCP/ISO inspection

2015
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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for thirteen consecutive years

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Accredited ¡§Quality Credit Rating - Class A¡¨ by the Market Supervision Administration of Shunde District, Foshan City, and Dexin Quality and Integrity System Appraisal Centre of Shunde District, Foshan City

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Passed HACCP/ISO inspection

2016

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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for fourteen consecutive years

- Passed HACCP/ISO inspection
2017
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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for fifteen consecutive years

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Passed export inspection audit by Shunde Entry-Exit Inspection Bureau for the license renewal

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Passed the production license plant audit by the Shunde Safety Production Supervision Bureau and the Longjiang branch, and obtained the Food Production License

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Passed the plant safety assessment by the government

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Passed the third party quality system audit from Korea

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Passed HACCP/ISO inspection

 - Sponsored the Longjiang Charity Dinner and the charity sales activity
2018
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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for sixteen consecutive years

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Passed the Plant Safety Operations Standardization Assessment, Environmental Protection Safety Standardization Assessment, as well as Cleaner Production Assessment

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Completed the revision and passed HACCP/ISO 9001:2015 audit

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Received the ¡§Economic Achievement Award¡¨ from the Longjiang Government

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Sponsored the Longjiang Basketball Final and the celebration party

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GSMB and SMGB jointly sponsored and participated in the Longjiang Charity Dinner and charity sales

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GSMB and SMGB jointly sponsored the 30thLongjiang Youth Singing Competition

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GSMB and SMGB jointly sponsored the 1st Water-Sprinkling Carnival

2019
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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for seventeen consecutive years

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Passed HACCP/ISO 9001:2015 audit

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Red Horse Beer received a gold medal in the 58th Monde Selection

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Sponsored the Longjiang Football Game

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Sponsored and participated in the Longjiang Charity Dinner

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Sponsored and participated in the Longjiang Town Sport Competition

2020
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Following the cessation of GSMB* operations on 30 November, SMGB took over the selling and distribution of the San Miguel and Dragon brands in South China market(*To know more about the history of GSMB, click here.)

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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for eighteen consecutive years

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Passed HACCP/ISO 9001:2015 audit

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Dragon QingChun received a gold medal and Red Horse received a silver medal at the 59th Monde Selection

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Sponsored the Zuotan Cooking Competition

- Sponsored and participated in the Longjiang Town Sport Competition
2021
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Launched the ¡§Scan QR Code UTC Promotion¡¨, a San Miguel co-branded marketwide online lucky draw promotion

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Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for nineteen consecutive years

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Passed HACCP/ISO 9001:2015 audit successfully

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Sponsored the Southeast Asian Cuisine & Culture Festival organized by Shangri-La Guangzhou

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Sponsored the Longjiang Town 32nd Singing Competition for Teenagers

 - Sponsored and participated in the Longjiang Town Volunteers Carnival