Company History
1992 |
|||
¡@ | ¡@ | ¡@ | |
¡@ | - |
Established San Miguel Shunde Brewery Co. Ltd. (SMSB) with the collaboration of the local government of Longjiang Town | |
1997 |
|||
¡@ | ¡@ | - |
SMSB received ISO 9002 accreditation |
1998 |
|||
¡@ | ¡@ | - |
SMSB brewed and launched Valor beer in the first quarter |
¡@ | - |
Valor beer received a gold medal at the 40thMonde Selection |
|
2002 |
|||
¡@ | ¡@ | - |
SMSB participated in the first Beer Carnival in Shunde |
2003 |
|||
¡@ | - |
SMSB became a wholly-owned subsidiary of SMBHK |
|
- |
SMSB started to produce economy brands for SMBHK market | ||
2004 |
|||
¡@ |
- |
The company name was changed to San Miguel (Guangdong) Brewery Co. Ltd. (SMGB) |
|
2005 |
|||
¡@ | - |
Awarded the ¡§National Industrial Product Manufacture License (QS)¡¨ |
|
2006 |
|||
¡@ | ¡@ | ¡@ | |
- |
Started to produce beers for GSMB in October |
||
- |
Started Phase 1 expansion of the brewery |
||
¡@ | - |
Launched Dragon Platinum beer 330ml can |
|
¡@ | - |
Launched Dragon beer ¡§Refreshing to fly¡¨ TVC |
|
¡@ | - |
Received the ISO9001:2000 accreditation for quality systems and the HACCP food safety management system certification |
|
- |
Valor beer, Valor Light beer and Dragon Platinum beer received silver medals at the 45th Monde Selection |
||
- |
Dragon beer was appointed the official beer of 2006 Chinese National Chef event held in Shunde |
||
2007 |
|||
¡@ | ¡@ | ¡@ | |
- |
Started Phase 2 expansion of the brewery |
||
- |
Started to produce San Miguel Pale Pilsen and San Mig Light for Hong Kong and Macau market in October (until 2009) |
||
¡@ | - |
Launched Dragon Gold 640ml new pack with upgraded label design |
|
- |
Accredited ¡§Class A Hygiene License¡¨ by the Hygiene Bureau of Foshan City |
||
¡@ | - |
San Miguel Pale Pilsen received a silver medal, San Mig Light and Dragon Platinum received gold medals at the 46th Monde Selection |
|
2008 |
|||
¡@ | ¡@ | ¡@ | |
- |
Launched Dragon Draft 640ml |
||
- |
Launched Dragon beer ¡§Swimming Pool Scenario¡¨ and ¡§Bar Scenerio¡¨ TVC |
||
- |
Launched the ¡§Revealing the Digital True Color¡¨ summer promotion campaign |
||
¡@ | - |
San Mig Light¡A Dragon beer, Dragon Platinum received gold medals at the 47th Monde Selection |
|
- |
The title sponsor of Dragon Beer Ten Thousand People Banquet |
||
2009 |
|||
¡@ | - |
Completed Phase 2 expansion of the brewery |
|
- |
Moved the production of San Miguel Pale Pilsen and San Mig Light for Hong Kong and Macau market back to SMBHK in April |
||
- |
Launched Dragon beer new TVC and aired on Shunde TV and Shunde Jade channels |
||
- |
Dragon beer launched ¡§Dragon Beer Invites All¡¨ summer promotion campaign |
||
¡@ |
- |
San Mig Light received a silver medal at the 48th Monde Selection |
|
2010 |
|||
¡@ | ¡@ | ¡@ | |
- |
Held the Dragon Beer New Year Food Festival |
||
- |
Held the Dragon Beer Festival |
||
- |
Invited to showcase Dragon beer products in Shunde Exhibition Hall |
||
- |
Was again the title sponsor of ¡§Dragon Beer Ten Thousand People Banquet¡¨ | ||
2011 |
|||
¡@ | ¡@ | ¡@ | |
- |
Dragon beer was again the title sponsor of "Dragon Beer Ten Thousand People Banquet" |
||
¡@ |
- |
SMGB sponsored and participated in Dragon Beer New Year Food Festival and Longjiang Beer Festival |
|
- |
SMGB was invited to showcase Dragon beer products in Shunde Exhibition Hall |
||
2012 |
|||
¡@ | ¡@ | ¡@ | |
¡@ |
- |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for ten consecutive years |
|
¡@ |
- |
Accredited ¡§Quality Credit Rating - Class A¡¨ by the Market Supervision Administration of Shunde District, Foshan City, and Dexin Quality and Integrity System Appraisal Centre of Shunde District, Foshan City |
|
- |
Obtained the ¡§Shunde District Harmonious Labor Relations Model Enterprise of 2012¡¨ |
||
- |
Passed the re-evaluation for certification of ¡§Dragon Fly Enterprise¡¨ |
||
2013 |
|||
¡@ | ¡@ | ¡@ | |
¡@ | - |
Cooperated with the government to finish the ¡§Product Manuals of Major Enterprises in Shunde District¡¨ to introduce SMGB |
|
¡@ | - |
Visited by the China Commodity Inspection and Quarantine Bureau /Korean Delegation |
|
- |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for eleven consecutive years |
||
¡@ | - |
Passed export inspection audit by Shunde Entry-Exit Inspection Bureau for the renewal license |
|
- |
Passed the third party quality system audit from Korea |
||
- |
Passed ISO9001 accreditation and HACCP external audit |
||
2014 |
|||
¡@ | ¡@ | - |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for twelve consecutive years |
- |
Passed export inspection audit by Shunde Entry-Exit Inspection Bureau for the license renewal |
||
- |
Passed HACCP/ISO inspection |
||
2015 |
|||
¡@ | ¡@ | - |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for thirteen consecutive years |
- |
Accredited ¡§Quality Credit Rating - Class A¡¨ by the Market Supervision Administration of Shunde District, Foshan City, and Dexin Quality and Integrity System Appraisal Centre of Shunde District, Foshan City |
||
¡@ | - |
Passed HACCP/ISO inspection |
|
2016 |
|||
¡@ | ¡@ |
- |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for fourteen consecutive years |
- | Passed HACCP/ISO inspection | ||
2017 |
|||
¡@ | ¡@ | - |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for fifteen consecutive years |
- |
Passed export inspection audit by Shunde Entry-Exit Inspection Bureau for the license renewal |
||
- |
Passed the production license plant audit by the Shunde Safety Production Supervision Bureau and the Longjiang branch, and obtained the Food Production License |
||
- |
Passed the plant safety assessment by the government |
||
- |
Passed the third party quality system audit from Korea |
||
- |
Passed HACCP/ISO inspection |
||
- | Sponsored the Longjiang Charity Dinner and the charity sales activity | ||
2018 |
|||
¡@ | ¡@ | - |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for sixteen consecutive years |
- |
Passed the Plant Safety Operations Standardization Assessment, Environmental Protection Safety Standardization Assessment, as well as Cleaner Production Assessment |
||
- |
Completed the revision and passed HACCP/ISO 9001:2015 audit |
||
- |
Received the ¡§Economic Achievement Award¡¨ from the Longjiang Government |
||
- |
Sponsored the Longjiang Basketball Final and the celebration party |
||
- |
GSMB and SMGB jointly sponsored and participated in the Longjiang Charity Dinner and charity sales |
||
- |
GSMB and SMGB jointly sponsored the 30thLongjiang Youth Singing Competition |
||
- |
GSMB and SMGB jointly sponsored the 1st Water-Sprinkling Carnival |
||
2019 |
|||
¡@ | ¡@ |
||
- |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for seventeen consecutive years |
||
- |
Passed HACCP/ISO 9001:2015 audit |
||
- |
Red Horse Beer received a gold medal in the 58th Monde Selection |
||
- |
Sponsored the Longjiang Football Game |
||
- |
Sponsored and participated in the Longjiang Charity Dinner |
||
- |
Sponsored and participated in the Longjiang Town Sport Competition |
||
2020 |
|||
¡@ | ¡@ | ¡@ |
|
- |
Following the cessation of GSMB* operations on 30 November, SMGB took over the selling and distribution of the San Miguel and Dragon brands in South China market(*To know more about the history of GSMB, click here.) |
||
- |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for eighteen consecutive years |
||
- |
Passed HACCP/ISO 9001:2015 audit |
||
- |
Dragon QingChun received a gold medal and Red Horse received a silver medal at the 59th Monde Selection |
||
- |
Sponsored the Zuotan Cooking Competition |
||
- | Sponsored and participated in the Longjiang Town Sport Competition | ||
2021 |
|||
¡@ | ¡@ |
||
- |
Launched the ¡§Scan QR Code UTC Promotion¡¨, a San Miguel co-branded marketwide online lucky draw promotion |
||
- |
Received the ¡§Guangdong Province Enterprise of Observing Contract and Valuing Credit¡¨ for nineteen consecutive years |
||
- |
Passed HACCP/ISO 9001:2015 audit successfully |
||
- |
Sponsored the Southeast Asian Cuisine & Culture Festival organized by Shangri-La Guangzhou |
||
- |
Sponsored the Longjiang Town 32nd Singing Competition for Teenagers |
||
- | Sponsored and participated in the Longjiang Town Volunteers Carnival | ||
2022 |
|||
¡@ | ¡@ |
||
- |
Launched San Miguel Pale Pilsen 250ml bottle in Fujian in October |
||
- |
San Miguel Pale Pilsen launched ¡§Share San Miguel Since 1890 with More Than Hundred Years Good Quality¡¨ advertising campaign |
||
- | obtained "The Shunde Advanced Enterprise for Employees Cares in 2022" | ||
- | SMGB passed HACCP/ISO 9001:2015 audit | ||
2023 |
|||
¡@ | ¡@ |
||
- |
SMGB received the ¡§Economic Achievement Award¡¨ from the LongjiangTown Government |
||
- |
SMGB passed HACCP/ISO 9001:2015 audit |
||
- |
SMGB sponsored the Longjiang Charity Dinner and the Longjiang Charity Basketball Tournament | ||
- |
SMGB donated RMB20K to the Longjiang Charity Society to support thedevelopment of education and medical services in Longjiang Town | ||
- |
SMGB sponsored and participated in the LongjiangTown Trade Union Athletic Games | ||
¡@