1991 |
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Guangzhou
San Miguel Brewery Co. Ltd, the first joint venture of San Miguel Brewery
Hong Kong Ltd. in China, inaugurated in February |
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Launched
San Miguel Pale Pilsen
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1993 |
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Breaking
ground of the new packaging hall in October to install a new packaging
line with packaging capacity up to 50,000 bottles per hour
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Organized
the first ˇ§San Miguel Beer Drinking Contestˇ¨ at Guangzhou Library Plaza;
attracting several hundreds of people queuing up to join the contest |
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1994 |
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Launched
San Miguel Draught Beer
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San
Miguel Pale Pilsen was the exclusive sponsor of ˇ§94 Guangzhou Dragon Boat
Festival - San Miguel Cupˇ¨, bringing dragon boat races back to Guangzhou
Zhuhai after they were discontinued for nineteen years |
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1995 |
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Launched San Miguel Dark beer |
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San
Miguel Pale Pilsen sponsored the 1995 International BPR GT (Zhuhai Round)
Race , being the appointed beer of the race |
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Ranked
111th in ˇ§The Best 500 Chinese Industrial Enterprises - Overall
Ratingˇ¨, and ranked 12th in the category of light industry
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1996 |
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Ranked
7th in ˇ§Top 50 of Guangzhou Industrial Enterprises - Overall
Rating in 1996ˇ¨ |
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San
Miguel Pale Pilsen was chosen as the designated beer for the Chinese
delegation of the Atlanta Olympic Games
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1997 |
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Launched
San Miguel new TVC featuring Andy Lau |
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Started
to conduct the brewery tours for the organized groups |
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Received
ISO 9002 accreditation |
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1998 |
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Launched
San Miguel Pale Pilsen new packaging in April |
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Launched
Guang's Pineapple Beer new packaging in May |
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Launched
Valor beer in June |
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San
Miguel Pale Pilsen and Guang's Pineapple Beer received gold medals at the 37th
Monde Selection |
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1999 |
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Launched
Guang's YES beer |
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San
Miguel Pale Pilsen received a gold medal at the 38th Monde
Selection |
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San Miguel Pale Pilsen sponsored ˇ§San Miguel 99 CNY Million People City
Runˇ¨ |
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2000 |
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Introduced
San Miguel Pale Pilsen 640ml large bottle or called ˇ§enormous bottleˇ¨ |
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Launched
San Miguel Pale Pilsen new TVC featuring Tony Leung
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2001 |
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Launched
San Mig Light in May |
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San
Miguel ˇ§Steinie 640ˇ¨ TVC became one of the ˇ§Ten Most Popular TVCˇ¨ in the
first Guangzhou Top Ten TVC Award
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Received
ISO 9001:2000 accreditation
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Both San Miguel Pale Pilsen and Guang's Pineapple Beer received gold
medals at the 40th Monde Selection; while Double Happiness beer
received a silver medal
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2002 |
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Launched
San Miguel ˇ§That's Freshˇ¨ TVC featuring Stephen Chow |
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San
Miguel Pale Pilsen and Guang's Pineapple Beer were awarded the ˇ§2002 Most
Welcomed Beer Brand by Guangzhou Citizensˇ¨ |
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San Miguel Pale Pilsen, San Mig Light and Guang's Pineapple Beer received
gold medals at the 41st Monde Selection |
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2003 |
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Launched
the new San Miguel ˇ§TVC Walk the Dogˇ¨ featuring Stephen Chow |
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Awarded
one of the ˇ§150 Most Trusted Corporations in Guangzhou, China of 2003ˇ¨ |
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San
Miguel Pale Pilsen and Guang's Pineapple beer were awarded the ˇ§2003 Most
Welcomed Beer Brand by Guangzhou Citizensˇ¨ |
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San
Miguel Pale Pilsen, San Mig Light and Guang's Pineapple Beer received gold
medals at the 42nd Monde Selection. Both San Miguel Pale Pilsen
and Guang's Pineapple Beer received ˇ§International High Quality Trophyˇ¨ for
winning gold medals for three consecutive years |
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The
exclusive sponsor of the first German Beer Festival in Zhuhai |
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2004 |
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Launched
San Miguel Bittersweet in August |
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San Miguel Pale Pilsen and Guang's Pineapple beer were awarded the ˇ§Supreme
Quality Beer - Most Welcomed by Guangzhou Citizens in 2004ˇ¨ |
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San Miguel Pale Pilsen, San Mig Light and Double Happiness received gold
medals at the 43rd Monde Selection, while Guang's Pineapple beer
received a silver medal. San Mig Light also received the ˇ§International High
Quality Trophyˇ¨ |
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2005 |
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San
Miguel Pale Pilsen was awarded ˇ§Consumers' Most Favorite Brand - Beer Brandˇ¨
by Guangzhou Daily |
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San
Miguel Pale Pilsen, San Mig Light and Guang's Pineapple Beer received gold
medals while Platinum Dragon and Gold Dragon received silver medals at the
44th Monde Selection |
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Participated in Guangzhou International Beer Festival |
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2006 |
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Consolidated
all brewing operations of GSMB to San Miguel (Guangdong) Brewery Co. Ltd (SMGB)
in October |
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San
Miguel Pale Pilsen was accredited ˇ§Supreme Quality Beer - Most Welcomed by
Guangzhou Citizens 2006ˇ¨ |
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Platinum
Dragon received a silver medal at the 45th Monde Selection |
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2007 |
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Launched
the thematic campaign ˇ§Come Together with San Miguelˇ¨ featuring Jet Li, and
sponsored the movie ˇ§Warlordsˇ¨ |
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Platinum
Dragon received a gold medal at the 46th Monde Selection
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Participated
in Guangzhou International Beer Festival |
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San
Miguel Pale Pilsen was appointed as the official beer of the celebration
banquet of Guangzhou International Dragon Boat Invitational Tournament |
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2008 |
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Re-launched
Guang's Pineapple Beer 330ml can |
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Platinum
Dragon and Dragon beer received gold medals at the 47th Monde
Selection |
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Participated
in the Guangzhou International Beer Festival and Zhuhai Beer Festival |
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San
Miguel Pale Pilsen was appointed as the official beer of the celebration
banquet of Guangzhou International Dragon Boat Invitational Tournament again |
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2009 |
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Launched
San Miguel Draught (Imported) |
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Sponsored
the Sudirman Cup World Team Badminton Championships |
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Participated
in the Guangzhou International Beer Festival and Zhuhai Beer Festival |
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San
Miguel Pale Pilsen was appointed as the official beer of the celebration
banquet of Guangzhou International Dragon Boat Invitational Tournament for
three consecutive years |
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2011 |
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SMGBˇ¦s
Dragon brand was integrated into GSMB in October |
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Launched
the new San Mig Light in April |
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Participated in Guangzhou International Beer Festival |
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2012 |
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Launched
Guang's Pineapple Beer 640ml bottle |
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San
Mig Light awarded ˇ§Champion of the 2012 Outstanding Innovative Productˇ¨ by
the Guangzhou Beer Association |
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San
Miguel Pale Pilsen was appointed as the official beer of the celebration
banquet of Guangzhou International Dragon Boat Invitational Tournament for
four consecutive years |
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2013 |
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Launched
new packaging for canned San Miguel Pale Pilsen and launched 500ml King Can
in May |
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Launched
new packaging for canned Guang's Pineapple Beer |
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Launched
Red Horse in May |
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Launched new packaging for Dragon brand products to celebrate its 30th
anniversary |
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2014 |
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Launched
a new communication slogan ˇ§Dragon beer, a beer for Shunde peopleˇ¨ |
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Launched
the ˇ§Food & San Miguel Beerˇ¨ promotion campaign over Guangzhou, Shunde and
Dongguan |
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Sponsored
the Guangzhou International Dragon Boat Invitational Tournament |
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Sponsored
the 2014 Guangdong Restaurant Association's event and received the title of
ˇ§Recommended Product of Guangdong's Catering Industryˇ¨ |
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Sponsored the 5th International Performance Art Festival |
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2015 |
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Launched
San Miguel Cerveza Negra (imported from the Philippines) and San Miguel Pale
Pilsen (imported from Hong Kong) |
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Sponsored
the Guangzhou Scorpions Australian Football Club Matches |
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Sponsored
the Getch Charity Festival |
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Sponsored
the 7th Breaking Arts Festival |
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Sponsored
the 9th Mayor Cup Badminton Competition and received an award for
its contribution |
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Participated the 13th Terry Fox Run Guangzhou |
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2016 |
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Launched
Dragon Qingchun 500ml can in April |
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Launched
the ˇ§Heritage and Qualityˇ¨ promotion campaign to enhance the brand image for
quality |
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Sponsored
Guangzhou International Dragon Boat Invitational Tournament |
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Sponsored Earth Hour in Guangzhou - charity event
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Sponsored the ˇ§San Miguel Cupˇ¨ of Legendsˇ¦ Vision National Amateur Badminton
Tournament Guangzhou Station, and organized a beer charity sales to support
the ˇ§Badminton Kids Growth Fundˇ¨ |
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Participated
the charity bazaar organized by Marriott International to support Yao
Foundation |
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Participated
the 14th Terry Fox Run Guangzhou |
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2017 |
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Launched
Dragon Qing Chun 330ml can in January
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Launched the new 12-can pack for Guangˇ¦s Pineapple Beer in April |
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Launched
Dragon Qing Chun 500ml bottle in July |
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Introduced
Dragon Gold in amber bottles in December |
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Sponsored
the Earth Hour in Guangzhou charity event
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Sponsored
the 10th Guangzhou Friendship Games |
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Sponsored
the 2017 Che Bei Dragon Boat Traditional Cultural Festival
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GSMB
and SMGB jointly sponsored the 29th
Longjiang Singing Competition |
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2018 |
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Launched
SML 500ml bottle in January |
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Launched
Dragon Legend 330ml can in March |
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Received
ISO9002 accreditation
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Sponsored
the Earth Hour in Guangzhou charity event
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Sponsored 2018 Che Bei International Dragon Boat Cultural Festival |
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Sponsored
the 9th Winter Solstice Charity Event organized by Xia Chang
Ancestral Hall |
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Sponsored
the 2018 Guangzhou Nationwide Physical Fitness Campaign ˇV Physical Exercise
Carnival and Community Arena Contest |
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Sponsored
the 3rd Dart World GZ International Tournament |
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Moved
to a new office at HighSun Center located in Yuexiu district on 16 March |
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2019 |
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Sponsored
Guangzhou Asian Beer Cultural Festival of the Guangzhou Asian Food Festival
series |
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Sponsored
Che Bei Dragon Boat Cultural Festival and Zhu Village Dragon Boat Banquet |
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Sponsored
the beer charity sales of 99 Giving Day to support the GETCH Foundation |
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Sponsored
Legacy Tour Amateur Badminton Invitational Tournament Guangzhou Station |
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GSMB
and SMGB jointly sponsored the 31st Longjiang Youth Singing
Competition |
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2020 |
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Introduced
Dragon Legend 330ml bottle in night outlets and in strategic restaurants in
June |
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San
Miguel Pale Pilsen, San Mig Light, Dragon Legend and imported Red Horse sold
by GSMB were available on high-speed trains of China Railway Guangzhou Group
since January |
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Ceased
operations on 30 November as the business term of GSMB expired on 29
November 2020 in accordance with GSMB's Articles of Association and the
Joint Venture Contract between San Miguel (Guangdong) Limited and Guangzhou
Brewery |
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