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1991 |
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Guangzhou San Miguel Brewery Co. Ltd, the first joint venture of San Miguel Brewery Hong Kong Ltd. in China, inaugurated in February |
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Launch of San Miguel Pale Pilsen |
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1993 |
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Organized the first "San Miguel Beer Drinking Contest" at Guangzhou Library Plaza; it attracted several hundreds of people queuing up to join the contest |
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Breaking ground of the new packaging hall in October to install a new packaging line with packaging capacity up to 50,000 bottles per hour
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1994 |
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Discontinued for 19 years, San Miguel brought back to Guangzhou Zhuhai the traditional dragon boat races, being the exclusive sponsor of "94 Guangzhou Dragon Boat Festival - San Miguel Cup" |
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Launched San Miguel Draught beer |
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1995 |
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San Miguel sponsored "1995 International BPR GT (Zhuhai Round) Race" and being the appointed beer of the race |
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GSMB ranked 111 in "The Best 500 Chinese Industrial Enterprises - Overall Rating", and ranked 12 in the category of light industry |
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Launched San Miguel Dark beer
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1996 |
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GSMB ranked 7 in "Top 50 of Guangzhou Industrial Enterprises - Overall Rating in 1996" |
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San Miguel Pale Pilsen was chosen the designated beer for Chinese delegation of the Atlanta Olympic Games |
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1997 |
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Launched San Miguel new TVC featuring Andy Lau |
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GSMB received ISO 9002 accreditation |
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Started to conduct brewery tours of organized groups |
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1998 |
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Launched new packaging of Guang's Pineapple Beer in May |
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Guang's Pineapple Beer was awarded gold medal of Monde Selection |
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New packaging was introduced for San Miguel Pale Pilsen in April |
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Launched Valor beer in June |
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San Miguel Pale Pilsen was awarded gold medal of Monde Selection |
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1999 |
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Sponsored "San Miguel 99 CNY million people city run" |
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Launched Guang's YES beer |
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San Miguel Pale Pilsen was awarded gold medal of Monde Selection |
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2000 |
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Introduced San Miguel Pale Pilsen 640ml large bottle or called "enormous bottle" |
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Launched San Miguel new TVC featuring Tony Leung |
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2001 |
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Launched San Mig Light in May |
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San Miguel "Steinie 640" TVC became one of the ten most popular TVC in the first "Guangzhou Top Ten TVC Award" |
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Both San Miguel Pale Pilsen & Guang's Pineapple beer were awarded gold medals in the 40th Monde Selection; while Double Happiness beer received a silver medal |
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GSMB brewery received ISO 9001:2000 accreditation |
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2002 |
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Launched San Miguel "That's Fresh" TVC featuring Stephen Chow |
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San Miguel & Guang's Pineapple beer were awarded in "2002 Most Welcomed Beer Brand by Guangzhou Citizens" |
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San Miguel Pale Pilsen, San Mig Light and Guang's Pineapple beer received gold medals at the 41st Monde Selection |
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2003 |
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Cooperated with Stephen Chow again to launch the new San Miguel TVC "Walk the Dog" |
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San Miguel Pale Pilsen, San Mig Light and Guang's Pineapple beer received gold medals at the 42nd Monde Selection. Both San Miguel Pale Pilsen and Guang's Pineapple beer were honored to receive "International High Quality Trophy" for winning gold medals for 3 consecutive years |
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San Miguel sponsored the first German Beer Festival in Zhuhai |
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GSMB was awarded "150 Most Trusted Corporations in Guangzhou, China of 2003" |
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San Miguel and Guang's Pineapple beer were awarded in "2003 Most Welcomed Beer Brand by Guangzhou Citizens" |
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2004 |
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San Miguel Pale Pilsen and Guang's Pineapple beer were awarded "Supreme Quality Beer - Most Welcomed by Guangzhou Citizens 2004" |
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San Miguel Pale Pilsen, San Mig Light and Double Happiness beer received gold medals at the 43rd Monde Selection while Guang's Pineapple beer received a silver medal. San Mig Light also received "International High Quality Trophy" |
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Launched San Miguel Bittersweet in August |
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2005 |
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San Miguel was awarded "Consumers' Most Favorite Brand - Beer Brand" organized by Guangzhou Daily |
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San Miguel Pale Pilsen, San Mig Light and Guang's Pineapple beer were awarded gold medals at the 44th Monde Selection |
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Participated in 2005 Guangzhou International Beer Festival |
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2006 |
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Consolidated all brewing operations of GSMB to San Miguel (Guangdong) Brewery Co. Ltd in October |
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Platinum Dragon beer received silver medal at the 45th Monde Selection |
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San Miguel Pale Pilsen was accredited "Supreme Quality Beer - Most Welcomed by Guangzhou Citizens 2006" |
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2007 |
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Launched the thematic campaign "Come Together with San Miguel" featuring Jet Li, and sponsored the movie "Warlords" |
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Participated in 2007 Guangzhou International Beer Festival |
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San Miguel was appointed official beer at celebration banquet of "Guangzhou International Dragon Boat Championships" |
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Platinum Dragon beer received gold medal at the 46th Monde Selection |
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2008 |
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Re-launched Guang's Pineapple beer 330ml can |
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Participated in 2008 Guangzhou International Beer Festival and Zhuhai Beer Festival |
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San Miguel was again appointed official beer at celebration banquet of "Guangzhou International Dragon Boat Championships" |
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Platinum Dragon beer and Dragon beer were awarded gold medals at the 47th Monde Selection |
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2009 |
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San Miguel sponsored the 2009 Sudirman Cup World Team Badminton Championships |
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San Miguel joined 2009 Guangzhou International Beer Festival and Zhuhai Beer Festival |
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San Miguel was appointed as official beer at celebration banquet of "2009 Guangzhou International Dragon Boat Championships" for the 3rd consecutive year |
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Launched San Miguel Draught (Imported) |
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2011 |
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New San Mig Light was launched in April |
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Participated in 2011 Guangzhou International Beer Festival |
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Dragon brand was integrated into GSMB in October |
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2012 |
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San Miguel was appointed as official beer at celebration banquet of "Guangzhou International Dragon Boat Championships" |
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Introduced Guang's Pineapple beer 640ml bottle |
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San Mig Light won "The First Award of 2012 Outstanding Innovative Product" organized by Guangzhou Beer Association |
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2013 |
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Introduced new packaging design of San Miguel Pale Pilsen's canned variant in May and launched 500ml King Can package |
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Modified the packaging of Guang's Pineapple beer to help consumers to identify the product |
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Launched Red Horse beer in May |
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To celebrate its 30th anniversary, Dragon brand products introduced new packaging |
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2014 |
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Introduced a new communication slogan "Dragon beer, a beer for Shunde people" |
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GSMB sponsored the 2014 Guangzhou International Dragon Boat Race |
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GSMB sponsored the 2014 Guangdong Restaurant Association's event and received the title of "Recommended Product of Guangdong's Catering Industry" |
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Launched the Food & Beer promotion for SMPP and SML brands, covering Guangzhou, Shunde and Dongguan |
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GSMB sponsored the 5th International Action Art Festival |
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2015 |
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GSMB launched
Market-wide Promotion Campaign |
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GSMB launched San
Miguel Cerveza Negra (imported from the Philippines) and San Miguel Pale
Pilsen (imported from Hong Kong) |
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GSMB sponsored
Guangzhou Scorpions Australian Football Club matches |
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GSMB sponsored 2015
Getch Charity Festival |
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GSMB sponsored the
7th Breaking Arts Festival |
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GSMB sponsored the
9th Mayor Cup Badminton Competition and received an award for its
contribution |
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GSMB sponsored the
13th Terry Fox Run Guangzhou in 2015 |
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2016 |
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GSMB launched a new
product Dragon Qingchun Can 500ml in April |
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GSMB launched
¡§Heritage and Quality¡¨ campaign to enhance quality image |
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GSMB sponsored 2016
Guangzhou International Dragon Boat Invitational Tournament |
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GSMB sponsored
Earth Hour event in Guangzhou |
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GSMB sponsored the
charity bazaar for Yao Foundation |
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GSMB sponsored the
charity event for abandoned babies with heart defects |
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GSMB sponsored 2016
the 14th Terry Fox Run Guangzhou |
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GSMB sponsored 2016
the Legends¡¦ Vision National Amateur Badminton Tournament Guangzhou Station
¡§San Miguel Cup¡¨ and charity sales for the ¡§Badminton Kids Growth¡¨ fund |
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2017 |
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GSMB launched
Dragon Qing Chun 330ml-can variant in January and 500ml-bottle variant in
July |
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GSMB launched new 12 Cans Package for
Guang¡¦s Pineapple Beer |
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GSMB introduced Dragon Gold in amber
bottles in December |
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GSMB sponsored Earth Hour event in
Guangzhou |
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GSMB sponsored the 10th Guangzhou
Friendship Games 2017 |
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GSMB sponsored 2017 Che Bei Dragon Boat
Traditional Cultural Festival |
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GSMB and SMGB jointly sponsored the
29th Longjiang Singing Competition |
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2018 |
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GSMB launched Dragon Legend 330ml Can
beer in March |
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GSMB launched SML 500ml bottle beer in
January |
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GSMB moved to a new office at HighSun
Center located in Yuexiu district on 16 March |
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GSMB sponsored Earth Hour event in
Guangzhou |
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GSMB sponsored 2018 Che Bei
International Dragon Boat Cultural Festival |
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GSMB sponsored the 9th charity event of
Xia Chang ancestral hall for the Winter Solstice Festival |
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GSMB sponsored 2018 Guangzhou
Nationwide Physical Fitness Campaign ¡V Physical Exercise Carnival and
Community Arena Contest |
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GSMB
sponsored the 3rd Dart World GZ International Tournament |
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