Company History

1948
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San Miguel Brewery Hong Kong Limited was established in Sham Tseng

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Sale of San Miguel bottled beer commenced in May with first year sales volume reaching 4,000HL
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1953
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Started an experimental farm to raise pigs and poultry     
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1955
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Introduction of San Miguel Draught Beer     
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1957
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The largest Chinese neon sign was put up on top of China Fleet Club     
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1963
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Listed on Hong Kong Stock Exchange (Stock Code: 0236)
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1966
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Started the direct delivery routes system to deliver products to retail outlets

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Ching San beer was introduced (1966-1973)
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1967
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Introduction of canned San Miguel beer brewed in the Philippines in April

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1968
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Started to conduct brewery tours of organized groups. More than 12,000 visitors from all walks of life visited during the year

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1970
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Mon Lei beer, a private label, became the first bottled beer brewed for overseas markets

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Set up Associated Products department
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1973
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Started canning line in April
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Organized the 1st San Miguel Beer Drinking Contest
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1974
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Phase I of brewery expansion has been completed and the new vertical beer storage tanks were in place

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1976
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Phase II of brewery expansion has been completed with additional vertical beer tanks and a third bottling line

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1980
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Installed aluminum can filling line and started to use two-piece aluminum cans in April

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Commenced the first commercially sponsored horse race in Hong Kong - The San Miguel Silver Tankard Race
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1981
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Brewed, packed and distributed Lowenbrau beer under license in June

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The Governor of Hong Kong, Sir Murray MacLehose, visited the brewery in October
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1982
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San Miguel Godown and Industrial Building at Shatin was completed in January

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1983
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San Miguel one-liter bottle was introduced in July (1983-1989)

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1984
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His Excellency, Sir Edward Youde, Governor of Hong Kong, inaugurated the new Bottling Hall at the brewery on February 7

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San Miguel Beer (canned) was awarded a Gold Medal with Palm Leaves, the highest quality recognition of Monde Selection
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1988
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Opened San Miguel Distribution Centre in Sai Wan Ho in March

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1989
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Brewed and distributed Kirin beer for Hong Kong market and South East Asia under license in December
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1991
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For the first time in San Miguel's 43 years of history in Hong Kong, a brand new label was launched for both bottled and canned San Miguel beer in July

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Adoption of bright paper label to replace the former applied ceramic label
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Launched San Miguel Super Dry beer in May
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Launched Cool 1 (Pineapple Shandy) in July
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The first joint-venture, Guangzhou San Miguel Brewery Co. Ltd. was inaugurated in February
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1994
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Second joint-venture in China, San Miguel (Guangdong) Brewery Co. Ltd. was inaugurated
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Launch of 500ml King Can in April
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The first local manufacturer to introduce stay-on tabs in Hong Kong in addition to fully recyclable aluminum cans
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Launch of Blue Ice beer with innovative twist off crown in June
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Launch of San Miguel Pale Pilsen imported from the Philippines in July
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Launch of San Miguel Classic Dark in August
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Sale of Sham Tseng brewery site to Salisburgh Company Limited in May
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1995
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Launch of Cali in May

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A new San Miguel neon sign was displayed on top of the Revenue Tower on Hong Kong Island. This was the first neon sign to be placed on a government building
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Introduction of 330ml can, in line with international standard
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San Miguel sponsored BMW team at Macau Grand Prix. BMW team took first and second places in the Guia Race
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1996
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Production at Sham Tseng brewery ceased in May. The new brewery in Yuen Long, one of the most technologically advanced breweries in the world, was inaugurated on September 19
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A wholly owned subsidiary, Beer World Hong Kong Limited, was established in May to distribute international beer brands in Hong Kong, including Miller Genuine Draft, Miller Lite, Samuel Adams and Sol on an agency basis
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Launch of 2.8, Hong Kong's first low alcohol beer, in November
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1997
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Launched "Take a Fresh Look" marketing campaign featuring Tony Leung in October

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Launched Dos Equis, Tecate and Bohemia beer
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San Miguel Dark received gold medal and San Miguel Pale Pilsen received silver medal in the 36th Monde Selection
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San Miguel Pale Pilsen, San Miguel Dark and Blue Ice received medals in 1997 Australia International Beer Awards
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San Miguel opened a retail outlet in Tsim Sha Tsui in February
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Launched 1997 San Miguel commemorative cans in June
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1998
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San Miguel Pale Pilsen brewed in Hong Kong received a gold medal from Monde Selection Awards

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San Miguel brewery in Hong Kong was awarded the ISO9002 accreditation for quality systems
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Launched San Miguel new packaging (330ml & 640ml steinie bottle) in April
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1999
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Launched "No Gimmick" TVC featuring Suqi and Tony Leung

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Received Reader's Digest "SuperBrand" award
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Beer World Hong Kong Limited was granted sole and exclusive distribution rights of Stella Artois and Hoegaarden in Hong Kong & Macau
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Clinched the special award for the "Most Outstanding TV Campaign" in HKMA/TVB Award for Marketing Excellence in 1999
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2000
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"No Gimmick" TVC became one of the ten Most Popular TVC in "the 6th Annual Most Popular TVC Awards" organized by ATV & HKAA. TVC actor, Angel Eleven, was crowned the Most Distinctive Actor Award

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San Miguel Pale Pilsen was awarded as one of the Top Ten Supermarket Favorite Brands by Wellcome Supermarket
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Launch of website: www.sanmiguel.com.hk
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Launched "IT Fever" TVC and it became one of the Ten Most Popular TVC in "the 7th Annual Most Popular TVC Awards"
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Received Reader's Digest "SuperBrand" award for the 2nd year
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2001
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Distributed James Boag's in Hong Kong

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San Miguel Pale Pilsen and San Miguel Dark received gold medals in the 40th Monde Selection
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San Miguel received Reader's Digest "SuperBrand" Gold Award
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Launched San Mig Light in April with the advertising support of a cartoon character Sammy
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The Company received the Quality Award from the Hong Kong Trade and Industry Department in November
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2002
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Launched San Miguel "That's Fresh ˇV Net Surfing" TVC featuring Stephen Chow

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"That's Fresh" TVC actress CoCo Chiang was crowned the "Most Glamorous Actress Award" at "The 8th Annual Most Popular TVC Awards" by ATV & HKAA
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San Miguel received Reader's Digest "SuperBrand" Gold Award
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San Miguel Pale Pilsen and San Mig Light received gold medals at the 41st Monde Selection. San Miguel Pale Pilsen received the "International High Quality Trophy" for winning gold medals for 3 consecutive years
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Launched San Miguel "That's Fresh ˇV Flying Freshness" TVC featuring Stephen Chow
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San Miguel received Silver Award for the Best Use of Media at the MTR JCDecaux Pearl & Dean Awards
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Yuen Long brewery received ISO9001:2000 accreditation
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Launched Valor beer
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2003
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Organized San Mig Light WildDayOut bar shows

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San Miguel "That's Fresh ˇV Net Surfing" TVC became one of the Ten Most Popular TVC in "the 9th Annual Most Popular TVC Awards"
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San Miguel received Reader's Digest "SuperBrand" Gold Award. San Miguel also received Reader's Digest "Hall of Fame Award" for receiving "SuperBrand" Gold Award for 5 consecutive years
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Launched San Miguel "That's Fresh ˇV Walk the Dog" TVC featuring Stephen Chow
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San Miguel received Silver Award for the Best Use of Media at the MTR JCDecaux Pearl & Dean Awards
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San Miguel Pale Pilsen and San Mig Light received gold medals at the 42nd Monde Selection

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2004
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Received Reader's Digest "SuperBrand" gold medal for the 6th year

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Received 2004 Hong Kong Top Brand at "2004 Hong Kong Top Brand Award" organized by the Chinese Manufacturersˇ¦ Association Hong Kong
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San Mig Light received silver medal at the 43rd Monde Selection
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Launched San Miguel "Courage to be Genuine ˇV Officer Soccer" and "Courage to be Genuine ˇV Helicopter" TVCs
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Organized San Miguel WildDayOut Grand Show 2004
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Received "the Most Popular Brand for Men 2004" in PARKnSHOP Favorite Brand Poll
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2005
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Launched "Our City, Our Beer" marketing campaign

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Organized San Miguel WildDayOut Grand Show 2005
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Received Reader's Digest "SuperBrand" gold medal for the 7th year
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Distributed Beck's in Hong Kong
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San Mig Light received gold medal at the 44th Monde Selection
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Received Long Partnership Award presented by Wellcome Supermarket
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San Miguel was crowned as one of the Top 10 Favorite Brands at the 6th "Top 10 Favorite Brands Award" organized by Wellcome Supermarket
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2006
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A giant San Miguel neon-sign was put up on top of Excelsior Hotel in Causeway Bay

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San Miguel received Reader's Digest "Trusted Brand" (formerly known as SuperBrand) gold medal for the 8th year
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Distributed Boddingtons in Hong Kong
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Organized San Miguel WildDayOut Grand Show 2006
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Launched investor relations website: info.sanmiguel.com.hk
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San Mig Light received silver medal at the 45th Monde Selection
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2007
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Launched "Come Together with San Miguel" marketing campaign with TVC featuring Jet Li

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Received Reader's Digest "Trusted Brand" gold medal for the 9th year
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San Mig Light received silver medal at the 46th Monde Selection
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Received "Outstanding Performance within a category ˇV Beverages" at the 8th Top 10 Favorite Brands organized by Wellcome Supermarket
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Received "2007 Best Marketing Award" from PARKnSHOP
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Distributed Leffe in Hong Kong
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Yuen Long brewery ceased brewing operations in October
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2008
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San Miguel Brewery Hong Kong Limited celebrated its 60th anniversary

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Organized San Miguel WildDayOut Grand Show 2008
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Received Reader's Digest "Trusted Brand" gold medal for the 10th year
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San Miguel received "7-Eleven Top Brands Campaign Award"
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Launched "iLike" taste test challenge in November
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2009
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Yuen Long brewery resumed brewing operations in June
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Launched San Miguel "One Beer, One World of Friends" marketing campaign with "Cheers" TVC
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Organized San Miguel WildDayOut Grand Show 2009
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Launch of the San Miguel Soccer Union in January. Over 20 Soccer Viewing Parties as well as a "San Miguel Mega Soccer Viewing Party" were held
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San Miguel received Reader's Digest "Trusted Brand" gold award for the 11th year
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San Miguel received "7-Eleven Top Brands Campaign Award"
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San Miguel was crowned as 2009 Circle K Top 10 "Always Something New" Brand and San Miguel Soccer Union received Silver Prize for 2009 Circle K "Always Something New" Promotion
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San Miguel received "Outstanding Performance within a Category - Alcoholic Drinks" award at the 10th Top 10 Favourite Brands Award organized by Wellcome Supermarket

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2010
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San Miguel received "7-Eleven Top Brands Campaign Award" for 3 consecutive years
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San Miguel's "One Beer, One World of Friends" website received Gold Award in the 2nd ROI Festival Digital Award 2010 ("Creative - Website - Alcoholic Drinks" category)
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San Miguel received "Outstanding Performance within a Category - Alcoholic Drinks" award at the 11th Top 10 Favourite Brands Award organized by Wellcome Supermarket
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San Miguel was awarded "The Hong Kong's 100 Most Influential Brands of 2010" by World Brand Lab
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San Miguel was crowned as Circle K Top 10 "Always Something New" Brand for 2nd year
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San Miguel received a silver medal at the 49th Monde Selection Awards
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Organized San Miguel "Soccer Viewing Party" at Shatin Racecourse with over 2,000 soccer fans participated
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San Miguel was the major sponsor of the Beer Garden at Hong Kong Dragon Boat Carnival in July
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Launched new San Mig Light which has lower calories 
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2011
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San Miguel received ˇ§7-Eleven Top Brands Campaign Awardˇ¨ for 4 consecutive years
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San Miguel teamed up with G.O.D. for the first time to release San Miguel Special Wedding Edition. The special edition was designed by Mr Douglas Young, the founder of G.O.D.. San Miguel was also crowned the ˇ§Superb Banquet Beerˇ¨ in Wedding Award 2011
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San Miguel Soccer Union organized 5 viewing parties in which soccer fans enjoyed Premier League soccer matches together and participated in live feeds on Cable TV
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San Miguel Sponsored Music Battle, 11 live music shows featuring prominent music performers organized by tvb.com
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SMBHK has become the official distributor of Budweiser and Harbin in Hong Kong and Macau from May
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San Miguel was the major sponsor of the Beer Garden at Hong Kong Dragon Boat Carnival for 2 consecutive years
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Launched new San Mig Light TVC - ˇ§Releaseˇ¨
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Launched San Mig Light 600ml large bottle
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Introduced San Miguel Premium All-Malt to Hong Kong market
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San Mig Light launched ˇ§Chill Out in Caribbean Sea with San Mig Lightˇ¨ promotion
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San Miguel received ˇ§Outstanding Performance within a Category - Alcoholic Drinksˇ¨ award at the 12th Top 10 Favorite Brands Award organized by Wellcome Supermarket
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San Miguel sponsored Clockenflap music and arts festival which attracted over 20,000 participants
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2012
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ˇ@ - San Miguel received ˇ§7-Eleven Top Brands Campaign Awardˇ¨ for 5 consecutive years
ˇ@ - San Miguel received ˇ§Outstanding Performance within a Category - Alcoholic Beveragesˇ¨ award at the 13th Top 10 Favorite Brands Award organized by Wellcome Supermarket
ˇ@ - San Mig Light received a gold medal and San Miguel received a silver medal at the ˇ§51st Monde Selections Awardsˇ¨
ˇ@ - SMBHK has become the official distributor of Kirin beer products in Hong Kong from July
ˇ@ - Launched San Mig Light 330 ml and 500 ml can
ˇ@ - SMBHK partnered with Lan Kwai Fong Association to throw the San Miguel x LKF Rugby Fest
ˇ@ - San Mig Light hosted the San Mig Light 501 Dart Competition in bars all over Hong Kong
ˇ@ - San Miguel continued to support Hong Kong Dragon Boat Carnival for the third year and hosted the San Miguel BeerFest
ˇ@ - Blue Ice launched a new series of print ads, featuring the artist Ron Ng with the theme ˇ§Be Coolˇ¨; related promotion was hosted with the launch of the ad
ˇ@ - San Miguel continued to support Lan Kwai Fong Beerfest
ˇ@ - San Miguel sponsored Clockenflap music and arts festival for the second year
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2013
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ˇ@ ˇ@ - Yuen Long brewery received ISO9001:2008
ˇ@ - San Mig Light received gold medal and San Miguel Pale Pilsen received silver medal at the 52nd Monde Selections Awards
ˇ@ - San Miguel received "Daddy's Favorite Brand Award" in the 14th Favorite Brands Award organized by Wellcome Supermarket
ˇ@ - San Miguel received "Superb Banquet Beer" award at Wedding Award 2013 organized by Wedding Magazine for 3 consecutive years
ˇ@ - SMBHK partnered with Lan Kwai Fong Association to throw the San Miguel x LKF Rugby Fest
ˇ@ - Launched Kirin Frozen Beer in June
ˇ@ - San Miguel continued to support Hong Kong Dragon Boat Carnival for the fourth year and hosted the San Miguel BeerFest
ˇ@ - Launched new San Miguel TVC "Real Friends"
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San Mig Light launched a celebrity cross-over campaign featuring actress-model Chrissie Chau in April, which culminated in September with the "Fit & Firm Summer Finale".
ˇ@ - San Miguel continued to sponsor Waiters' Race 2013
ˇ@ - San Miguel sponsored outdoor music show "Blohk Party 2013" and became the Official Beer for the event.
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2014
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ˇ@ - San Miguel Pale Pilsen and San Mig Light both received gold medals at the "53rd Monde Selections Awards". San Mig Light also received International High Quality Trophy.
ˇ@ - San Miguel received 2014 "7-Eleven Top Brands Campaign Award"
ˇ@ - San Miguel received "Outstanding Category Performance Award - Beer" at the 15th Favorite Brands Award organized by Wellcome Supermarket
ˇ@ - San Miguel received "Superb Banquet Beer" award at Wedding Award 2014 organized by Wedding Magazine for 4 consecutive years
ˇ@ - SMBHK partnered with Lan Kwai Fong Association to throw the San Miguel x LKF Rugby Fest
ˇ@ - San Miguel Pale Pilsen launched a new design for the can-variants
ˇ@ - San Miguel continued to support Hong Kong Dragon Boat Carnival for the fifth year and hosted the San Miguel BeerFest
ˇ@ - Oscar Leung was invited to be the spoke person of Blue Ice beer and appeared on the latest Blue Ice beer print ads.
ˇ@ - Launched San Miguel Cerveza Negra in July
ˇ@ - Launched Kirin Ichiban Stout Frozen Beer in June and Kirin Ichiban 2-Tone Beer in August respectively
ˇ@ - San Mig Light held a large-scale event, Fit & Firm "WOW" Party. The party invited Taiwan celebrity, Ms. Ili, and the Hong Kong area champion of Miss China, Miss Jumbo Tsang to join.
ˇ@ - San Miguel invited 3 local illustrators, John Ho, AngryAngry and No. 7 to create "San Miguel Cheers 2015" special edition cans and a series of souvenirs
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2015

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ˇ@ ˇ@ - San Miguel Pale Pilsen and San Mig Light both received silver medals at the "54th Monde Selections Awards"
ˇ@ - SML "Fit & Firm Walk on Water Campaign 2014" received silver awards of "Best Custom Event" &"Best Media Campaign" at the Marketing Spark Award Ceremony 2015 organized by Marketing Magazine
ˇ@ - San Miguel has signed a distribution agreement with Spanish Company - Mahou S.A, being the exclusive distributor of Mahou Cinco Estrellas. Meanwhile, San Miguel also began selling other brands worldwide, including Red Horse, Mac's Great White, Spitfire Kentish Ale, Whitstable Bay Blonde Lager and Pale Ale, Samuel Adams Boston Lager and Rebel IPA as well as Angry Orchard Cider
ˇ@ - San Miguel continued to support Hong Kong Dragon Boat Carnival for the sixth year and hosted the San Miguel BeerFest
ˇ@ - Blue Ice Beer launched new design for cans and bottles
ˇ@ - San Miguel specially launched a new promotional campaign to celebrate the 125th anniversary
ˇ@ - Launched San Mig Light Draught Beer in restaurants
ˇ@ - San Miguel joined the four-day Hong Kong Wine & Dine Festival 2015 at Central Harbourfront Event Space organized by Hong Kong Tourism Board for the first time
ˇ@ - San Miguel Pale Pilsen launched a new design for special edition cans and a series of promotion
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2016

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ˇ@ ˇ@ - SMBHK entered into a distribution agreement with Shepherd Neame Limited in February to distribute beer products under the brand name "Spitfire", "Whitstable Bay Pale Ale" and "Whitstable Bay Blonde Lager" in Hong Kong and Macau
ˇ@ - SMBHK entered into a distribution agreement with Arcobräu Gräfliches Brauhaus GmbH & Co. KG in March to distribute beer products under the brand name "Arcobräu" in Hong Kong
ˇ@ - SMBHK is awarded the 2nd year of Caring Company Logo
ˇ@ - San Miguel Pale Pilsen and San Mig Light both received silver medals at the "55th Monde Selections Awards"
ˇ@ - SMBHK entered into a distribution agreement with Lion - Beer, Spirits & Wine (NZ) Limited to distribute beer products under brand names "Steinlager Classic" and "Mac's Great White" in Hong Kong and Macau
ˇ@ - San Miguel continued to support Hong Kong Dragon Boat Carnival for the seventh year and hosted the San Miguel BeerFest
ˇ@ - San Mig Light became the sole beer sponsor of a world-class event ˇV "Dimitri Vegas and Like Mike 2016"
ˇ@ - San Miguel received "Family-Friendly Employers 2015/16" and "Breastfeeding Support 2015/16" awards organized by the Family Council
ˇ@ - San Mig Light (packaged) received Bronze Medal - 2016 Low Carbohydrate Lager in 2016 Australian International Beer Awards
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2017

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ˇ@ - SMBHK continued to support Hong Kong Dragon Boat Carnival for the eighth year and hosted the San Miguel BeerFest
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-     In June, SMBHK entered into an agreement with Wm. Magner Limited for the exclusive distribution of cider products under the brand ˇ§Magners Irish Ciderˇ¨ throughout Hong Kong and Macau

ˇ@ - Both San Miguel Pale Pilsen and San Mig Light received silver medals at the "56th Monde Selections Awards"
ˇ@ - SMBHK is awarded the 3rd year of Caring Company Logo ˇ@