Responsible Drinking (For CONSUMERS)

Both the trade and consumers play a part in ensuring that alcoholic beverages are enjoyed responsibly.

Responsible drinking means making an informed and sensible decision in alcohol consumption. This means consumers should not drink when they are pregnant and underage, and they should not drive after drinking. They also should not engage in excessive drinking and other kinds of alcohol-related activities which would possibly harm the individual or the society.

With the correct attitudes towards alcohol consumption, drinking could be an enjoyable part of your way of life.

Our Company is a founding member of Hong Kong Forum for Responsible Drinking, an organization that promotes responsible drinking in Hong Kong. To know more about FReD, please visit
To know more about Responsible Serving, click here.